Cette offre est lié au département Growth marketing
Mots clés:
HTML
About Malt
Malt is the fastest-growing European marketplace connecting over 280 000 freelancers with more than 30 000 clients in search of talent to contribute to their projects(e)Our platform provides a simple and secure one-stop shop for all the administrative, legal, and payment processes involved in freelancing.
Founded in 2013 by serial entrepreneur Vincent Huguet and tech freelancer Hugo Lassiège, our French scale-up aims to revolutionize the world of work by creating a community in which everyone is free to choose the best people to work with.
We are a tech company with a human approach :
- Over 300 Malters sharing one culture
- Committed to equality and diversity (50% women/men parity of Malt Leaders)
- Offices in France, Spain, Germany, Belgium and Netherlands
- 112 M € raised with ISAI, Serena, Eurazeo Growth & Goldman Sachs.
- Twice recognised by LinkedIn as one of the best start-ups to work at
Join us and become part of the #NewWorkOrder !
About the role
As Marketing Campaign Manager, reporting to the Marketing Operations Senior Manager, and as a key member of the Growth Team, your main mission will be to build and execute marketing campaigns targeted both at our B2B and freelancer audiences.
You will develop and lead a comprehensive portfolio of campaigns to nurture, engage and convert our prospects as well as drive adoption and cross/up sell for our existing customers and freelancers.
1) Ensure the creation and update of automated campaigns in our marketing automation tool (Hubspot)
2) Produce and distribute email campaigns dedicated to our B2B and freelance audiences
3) Imagine and experiment new emailing techniques (messages, frequency, etc.) as part of our Growth processes
As a Campaign Manager
- Develop and project lead integrated campaigns, both online and traditional, in partnership with the rest of the marketing team, stepping in to fill in gaps as necessary
- Align with Field Marketing Managers to develop/incorporate region specific programs
- Build strong, data driven marketing campaigns to drive engagement and tie in with product specific campaigns
- Run the campaign calendar and email cadence to ensure optimal engagement and prevent list fatigue
- Partner with the Acquisition, Content, Communications, Freelancer Community, and Social Media teams to align multi-channel execution (emailing creation or validation, landing pages...)
- Document your best practices in our knowledge base and create templates to empower other teams and support their autonomy
- Analyze and segment customer data to help define prospect and customer with high engagement and revenue potential
- Establish goals and critical metrics for campaigns based on historical or projected results, and tie back actual performance and revenue impact
- Identify gaps in our organization and collaborate with the rest of the marketing team to improve our performance
Prefered experience
- 2-3 years experience in managing a marketing automation tool (ideally Hubspot) or managing campaigns
- Rigorous, analytical, ability to work in a fast-paced environment
- Knowledge of Html / CSS would be a plus
- Fluency in German and/or Spanish would be a big plus
Our recruitement process
- Screening of 30 min with Hamza, Talent Acquisition Manager, by Zoom on your current situation + your understanding of Malt and the job position
- Round 1 with Alex to go more into details about your background and technical skills
- Round 2 is a Study Case, to be presented.
- Final interview with Jean-Baptiste + reference taking
- Job offer to join MalT within 48 hours.
Life at Malt
Our goal is to ensure your personal and professional development, which is why we provide several perks to make your life easier.
- Office and Life at Malt -
One week of onboarding - Learn about our culture and product before diving into your new role in your team
Paris office - La Malterie in the heart of Paris 02
Home office - Up to 2 days remote per week(e)We believe that exchange between people is important, but sometimes it is easier to concentrate at home
Events :
- Annual off sites - Les Arcs, Amsterdam, Séville, Agadir… What’s next ?
- All Hands : monthly meeting point to be updated on fresh internal news.
- Karaoke : Our team has been karaoke fanatics since day one
Kitchen - free coffee, snacks and fruit every day
- Malter’s benefits -
Lunch vouchers - With the Swile card, you can eat wherever you want for lunch (the team already has a list of its fave restaurants)
Free books - For any subject directly or indirectly related to your work, we will order the book for you, without any approval process or headaches
Parenthood - special parenthood policy
RTT - Minimum 8 days off in addition to the legal 25 days
Transportation :
- Pass navigo - 50% reimbursement of transportation costs
- Bike - If you prefer to bike, Malt will reimburse you on your trip
Gym - A gym is available for Malters to keep fit
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