Cette offre est lié au département Customer & strategic marketing
At ManoMano, we bet on passionate and innovative people! Are you looking for a great environment to grow professionally and personally ?
Join us in this tremendous adventure !
ABOUT
Launched in 2013, ManoMano is the European leader specialised in DIY, home improvement and gardening online. ManoMano brings together the largest offer of DIY & gardening online products(e)With more than 3600 seller partners, 10 million products, 7M active customers and 50M unique visitors per month, ManoMano is a disruptor of online home improvement, DIY and gardening across 6 countries : France, Belgium, Spain, Italy, Germany, United Kingdom.
ManoMano was valued at $2.6 billion and reached Unicorn status in July 2021 after $725 million raised 8 years after its creation.
ManoMano also works for the pros with ManoManoPro, a unique platform designed to make life easier and free building craftsmen from their daily constraints(e)Currently in France, Spain and Italy, the BtoB activity saves craftsmen time by revolutionizing their purchasing processes.
We currently are more than 900 Manas & Manos, including a quarter of international talents and 24 nationalities, working in our 4 offices (Paris x2, Bordeaux and Barcelona).
Our vision, as a responsible European B2C and B2B industry leader online, is to offer a unique value proposition on our HI markets, beyond product to services, to be an A Brand(e)Our ManoMano way of life, within business hypergrowth, is to always keep the human dimension at its right place(e)Empowering people to responsibly make their own kind of world is our mission.
OUR COMPANY CULTURE 💙
People are at the heart of ManoMano’s culture around our 3 core values : boldness, ingenuity and care.
Reporting to the Lead of CRM (level 5+), you will be immersed in a position that is key to ManoMano's growth: Customer Retention(e)The ‘Customer Retention’ team’s mission is to convert qualified visitors into profitable customers, our main objective being to maximize customers’ lifetime value(e)You will be responsible to invigorate the relationship between ManoMano and its customers - leading strategy, design, concept and implementation across Email, SMS and the App - for your specific country.
Your missions: In Collaboration with the Lead of CRM and cross-functional team members (Commerce, Studio, Country Managers, Product, Sourcing), you will provide strategic thinking, local leadership & coordination.
Activation and Animation of our customers :
- Define your local market CRM communication strategy across our multiple-channels (email / SMS / web push / App push)
- Optimize your audience strategy and test different channels, targets and content approaches to best engage our customers
- Animate & activate our customers: schedule and manage multi-channel CRM campaigns in collaboration with commerce, communication team, UX and Product team
- Deploy personalized content to better the customer experience and target our customers along their customer journey (Welcome, Churn, abandon cart…) to maximize conversion
- Optimize the calendar with your insight on local flavor (opportunities / events / etc)
- Participate in the development of the customer lifecycle by implementing new scenarios and optimizing and adapting existing paths
Communication:
- Define ideal CRM communication plan in term of frequency / target / content
- Select relevant content (w/ advice, category management, country manager)
- Create templates for all different types of CRM Communication, in accordance with brand design & positioning (W/ Studio)
- Be an ambassador to transform CRM communication to become a pillar of MM Brand Communication in your country (w/ Brand)
Reporting / Analysis:
- Reporting and feedback on CRM performances (Weekly, Monthly)
- Measure and monitor impact and effectiveness, drive recommendations for improvement
- Deliverability monitoring to ensure our communications reach our clients
Other missions:
- Benchmark on CRM practices/campaigns, both nationally and locally
- Contribute to the customer database health checks
- Contribution on different projects (new services, energetic renovation…)
Profile:
- Graduated from a Business School / Marketing & Communication university degree
- 3+ years of experience in multicultural marketing & communication environment
- Strong experience in a digital and/or ecommerce environment
- Strong business acumen
- Strategic, analytical and creative abilities
- Analytical skills and the ability to turn data into actionable insights
- Customer-centric, strong customer sens
- Written & spoken language of the country + knowledge of the country’s culture
Support in transition to the new role:
- Coaching & reinforced accompaniment of the manager with 2 meetings / week during the first months
- Technical training provided by our partners Selligent and/or Batch to learn how to set up different types of CRM campaigns (more details on timing & duration when the new Senior CRM Com Manager(s) will be identified to adapt to needs) + technical referent in the team
- 1 month onboarding before fully taking the new position : meeting with all key stakeholders, training, taking over projects progressively according to complexity
- Follow-up on the transition by co-monitoring (manager & employee) every week the acquisition of new skills necessary to perform in the job
- 3-months & 6-months review with VP Customer & Strategic marketing, after taking the position to discuss how the onboarding is going and identify potential additional needs for accompaniment
A FLEXIBLE WORKING CULTURE 🏡
- Full remote option
- 5 to 7 weeks paid vacation
- Flexible working hours
- Disconnection charter
- Attractive family policy (+1 month paid maternity leave +2 weeks paid co-parent leave, paid 100%)
- Crafternoons : every Thursday afternoon (share your knowledge, learn from others)
- Health care coverage
- Paid volunteer time
- Meal Voucher : Swile Card
- Ticket transportation
- Remote working allowance + home office equipment allowance
- Sponsorship of external conferences - organisation of internal and external Meetups
- Referral program
- Quarterly offsites
- MM employee discount
- Take care of your mental health with our dedicated partner with moka.care
- Sports: free gym in Paris
At ManoMano we are dedicated to building an inclusive and diverse workforce where each individual can grow.
We respect and value the richness of varied cultures, perspectives, skills and experiences within our teams which is why we are looking for talented people from all backgrounds.
The information collected on this form is recorded in a file used by ManoMano - Colibri SAS so that we can process your application.
The data is kept for 2 years from the date of your application(e)You can access your data, rectify it, request its deletion or exercise your right to limit the processing of your data(e)You can also exercise your right to the portability of your data(e)Consult the cnil.fr website for more information on your rights.
To exercise these rights or if you have any questions about the processing of your data under this scheme, you can contact our data protection officer by writing to dpo@manomano.com.
If, after having contacted us, you feel that your "Data Protection" rights have not been respected, you may submit a complaint to the CNIL.