Cette offre est lié au département Marketing
Startup Flow is a SaaS platform for companies to map, manage and monitor their open innovation projects with startups and partners at scale(e)The platform helps to consistently orchestrate the right data, the right processes, and the right people involved in the increasing number of open innovation initiatives (corporate venture capital, startup partnerships, R&D projects, etc.).
Some of the world’s leading innovators (HSBC, Nestlé, Capgemini, Bayer, and many others) are using Startup Flow to build innovation portfolios, design operational processes, and generate automatic reporting.
And they are growing fast! Headquartered in the heart of Paris and with operations in Germany and the UK, Startup Flow supports its clients and their teams in 89 countries.
Job description
As a “Marketing Manager” you will work closely with the co-founder/CMO to develop innovative campaigns and actions that generate top-of-funnel opportunities to meet revenue targets(e)This role will give you the opportunity to make a direct impact on a fast-growing, ambitious, and transformative organization(e)In your mission, you will be in touch with a wide range of interesting people: innovation leaders, C-Levels, operational teams etc(e)and you will be exposed to the latest innovation and transformation challenges of some of the biggest companies worldwide.
Main roles and responsibilities:
• Recommend and execute strategies to generate qualified B2B leads
• Lead our online presence and drive quality traffic to the company’s website, content, and other online experiences
• Develop and run topical multi-touch, multi-channel digital campaigns
• Animate existing customers to boost referral sales and support upsell
• Nurture parked opportunities to reactivate potential deals
• Analyze competitive landscapes, pricing strategies, leads scoring, sales process, sales material, and other information that can potentially improve marketing and sales performance
• Help to define and create relevant content about our product, value proposition and services
• Develop our events strategy
• Share learnings within our organization to support our sales speech, enlighten our creatives and content creators, fuel our product roadmap, ensure consistency across all departments and assist in more informed decision-making
• Engage with stakeholders in the wider community of our industry
Preferred experience
• 4+ years Enterprise B2B demand generation and digital marketing experience
• English native speaker with excellent communication and interpersonal skills (both written and verbal)
• Solid understanding of demand generation best practices
• Marketing automation and CRM (Hubspot) working knowledge
• Superior project management and organization skills
• Ability to tap into both sides of your brain — left and right, analytical and creative
• Ambitious and enthusiastic with an entrepreneurial problem-solver mindset
• Experience in the Innovation sector is a bonus
At Startup Flow we believe that the business of business is to improve the state of our world(e)Each of us has a responsibility to drive Equality in our communities and workplaces(e)We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more