Cette offre est lié au département Marketing global
Mots clés:
Management
Marketing
Virtuo is your car, on-demand(e)We’re bringing all the freedom of driving without the burdens of owning a car for you, our cities & the planet.
Launched in 2016, our on-demand car rental app is releasing cities and their citizens from the burden of car ownership(e)Virtuo is freeing up space and time, putting the freedom of driving in people’s pockets, not parked on city streets.
Our mission is to create a delightful on-demand car experience.
Our vision is a future with no personal cars.
Key Facts
📲 +2,000,000 downloads │ 👤 +100,000 users │ 🚙 +4,500 cars │ 💪 +130 Virtuoses
💰 Fundraising in 2021: €96M (Investors: AXA Venture Partners (AVP), Bpifrance Large Venture, Alpha Intelligence Capital, H14, Groupe BPCE, Natixis, Balderton Capital, Iris Capital and RAISE France).
🏆 Rewards: Best apps on the app store 2016&18, BPI France, and 2021 FrenchTech Top 120.
📍 We are in France, U.K, Spain, and Italy (🇩🇪 soon), service available in 54 locations
We are VIRTUO
🧠 Virtuoso Mindset: We are talented, humble, and we always improve, experiment, and innovate.
💫 Impact is our OS: We focus on what drives the most significant impact for our customers, partners, and team.
💪🏼 Responsible and proud: We are committed to our mission to free customers and cities from car ownership.
👥 Togetherness: We help each other and grow stronger within and across teams.
💙 Users are at the heart of everything we do.
🙋🏼♂️ Owners, not renters: We don't settle until we achieve our objectives.
The opportunity
Virtuo is on a high-growth path(e)From 2020 to 21 as an example, we grew 70% year on year(e)With 29 European cities, we opened 2 new markets this year.
Digital acquisition, especially via our app, has been at the core of our success(e)The team is excellent! We need to continue scaling, while managing even better our customer lifecycle.
🎯 Your missions:
As Head of the Growth Marketing team, you will be in charge of growing the number of new customers for Virtuo, in all markets, with a multi-million Euro budget(e)You will manage a team of 4 to 6 people, covering Digital acquisition, Growth Marketing, and Marketing analytics(e)This role reports to our CMO, Marie.
Determine growth goals and strategy
- Together with the CMO and leadership team, help define our yearly growth objectives for all 6 markets
- Evaluate budget needed and target cost of acquisition
- Define initiatives with the team to reach the goals, evolving how we operate as a growth marketing team
- As part of the marketing leads, ensure we operate as one efficient team across markets.
Own the impact
- Manage budgets over the year to achieve target cost of acquisition, draft team objectives and goals accordingly
- Report results, deep dive trends, and anticipate the upcoming impact
- Manage large partners, build our stack and capabilities for the team to operate
- Leverage best practices and innovations in the industry
Engage and develop the growth marketing team
- Get the team to flourish and deliver their best work while ensuring a high level of trust and engagement
- Help them grow, and develop as professionals and towards their career goals.
⚡ What's cool about this job:
- A great track record of growing a company across multiple countries
- A transformation role, bringing an existing team to the next level of operation.
- No existing recipes - it’s all for you to shape(e)A real challenge if you are a builder.
- Working in a multi-skilled, multi-cultural team across all of Virtuo functions
- Leaving your mark on the business by proposing new ways of working, creating processes, and testing new ideas.
🌟 You are the ideal candidate if:
- You have 7 year+ of experience across digital acquisition and growth roles in B2C high-growth companies
- You own your impact and are obsessed with your team's results
- You are very analytical and like deep-diving into customer behaviors to come up with new growth opportunities
- You like testing new ideas, starting from a strong rationale
- You are a great manager, bringing energy and focus to your team
- You work as a team with other functions, within and outside of Marketing
- You are fluent in English is mandatory.
🔍 Recruitment process:
1(e)Discovery interview with our People Team
2(e)Meet Marie our CMO
3(e)Case study and debriefing with team members
4(e)Culture fit interview with our team members
🎁 Perks:
🚗 Virtuo’s special discount code
🥗 Swile, lunch card
🧁 Free drinks and snacks
🤺 250€ to spend on sports and well-being
🎈50€ for your Virtuo anniversary
🦷 Alan, health insurance
🪑 Fleex, material rent for you to work comfortably from home
🏡 Flexible remote-work policy
🌴 RTT
📈 Stock options
🎡 Seminar, team building, and team events throughout the year