Head of Brand & Media (´ FTC - maternity cover)

Responsibilities

In this role (6 months´maternity leave cover), you will be responsible for putting into place the media and content strategies for driving awareness, differentiation of Deliveroo in France and traffic to our app(e)This includes all our campaigns on ATL (TV, OOH, Print), on digital channels(e)You will be in charge of creating the right content for the right audience, for the right touch points(e)To do so, you will manage 3 direct reports, and work closely with the rest of the marketing team, including the heads of restaurant marketing, and hyperlocal activation(e)You will be expected to have a deep understanding of the consumer insights in France, the media landscape, market’s overall business objectives, and a clear appreciation for the critical role of effective brand and content management in supporting market growth.

Missions:

1) Media strategy

• Build the French media strategy (eg(e)ATL and BTL) in close collaboration with our media agency and in line with our approved marketing budget and with our performance objectives
• Build local media hyperlocal plan in strong collaboration with the hyperlocal team
• Build systematically post campaign analysis to understand the impact of our campaigns on our main KPIs (traffic, awareness, consideration)
• Work closely with the head of Communications and PR for France to ensure that all activations and strategies are grounded in a deep understanding of target groups
• Budget management & recommendations of optimizations

2) Brand image & positioning

• Drive localisation of the regional marketing strategy, including multiple simultaneous campaigns across all ATL and BTL channels - force of proposal & influence the global team on french specificities (fuelling global team with effective insights to effectively voice France needs)
• Maintain brand consistency across all online and offline marketing channels
• Work with Insights to build and refine our understanding of Deliveroo target groups in France, ensuring a clear understanding of the content strategy implications of these insights
• Understand Deliveroo brand health and perception in the context of the overall food market in France (benchmarking of competitor and market trends)

3) Management

•  Effectively manage a team of 2 creatives , 1 project manager , 2 media associates

Requirements

• 6-8 years’ experience managing B2C brands across multiple channels, both ATL and BTL, and including PR
• Real expertise in media ATL / BTL / Digital to be able to build complex and performing 360 campaigns
• Influence & leadership skills
• Digital knowledge, KPI, analysis…
• Demonstrated ability to build brands based on data-driven insights
• Deep customer-centricity and empathy; ability to act as the “voice of the customer”
• Keen aesthetic sense and ability to ensure high creative standards across channels
• Strong budget management and overall organisational skills
• Strong bias towards collaboration, locally and centrally, and a growth mindset
• People management experience
• Fluent in English, both oral and written (mandatory)
• Collaborative spirit & agile mindset , agility to work in a moving environment
• Stakeholder management