Cette offre est lié au département Marketing and communications
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
Hi there! We are Insider, a B2B SaaS company that drives growth for its clients around the world(e)How are we achieving this? We are connecting data across channels, predicting future behavior with AI, and individualizing experiences from a single platform with the fastest time to value.
We announced that we unlocked our unicorn status after our Series D round(e)We are backed by top-notch investors including Sequoia Capital, QIA, Riverwood, Endeavor Catalyst and trusted by 1000+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Singapore Airlines, Virgin, Nestle, Nissan, Samsung, Lenovo, Puma, MediaMarkt, IKEA, Allianz, Santander, Dominos, Avon, CNN, and the list goes on.
We are the #1 Leader everywhere! We are recognized as a leader in The Forrester Wave™ for Cross-Channel Campaign Management in Q3, 2021(e)We are also named a leader in 2021 Gartner® Magic Quadrant™ for Personalization Engines(e)But wait, there is more(e)For 21 quarters in a row, we’ve been ranked as a leader in G2 Mobile Marketing, Personalization, Customer Data Platform, and Customer Journey Analytics Grids.
We are also proud to become one of the very few female-led B2B SaaS unicorns in the world.
Behind all these achievements, there is an exceptionally talented and passionate team across 28 countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact(e)If you want to join us in this journey, just keep reading.
First things first: What is this role about?
We are Insider, the world’s first Integrated Growth Management Platform that is loved by marketers crafting experiences for the world’s most renowned enterprise brands(e)We help enterprise brands connect customer data across channels, predict future behavior with AI and individualize experiences. We are expanding our Marketing nation across 24 countries and currently, we are looking for a new team member as a Digital Marketing Director. If you are an inspiring leader, thrive on challenges, can’t hide your energy, have a hearty appetite for growth and if you are up for the challenge of your lifetime, we are looking for you(e)Come and join our dynamic Marketing team to create your own playground and take our digital function to the next level(e)Read on if you want to discover how it feels to become one of us. You’re probably expecting an eye-catching, mesmerizing job description that will sweep you off your feet, flavored with the coolest startup jargons(e)After all, we’re a Sequoia and Riverwood-backed company, with an awarded woman CEO and a team across the globe that takes the word “diversity” very seriously(e)But that’s exactly why we think that nothing says more than the real experience(e)We’re underdogs who believe in the power of actions more than anything else(e)So we asked our VPs of Marketing, Regional Marketing Managers, Country Managers, and Sales Teams to tell us what they would expect from our Digital Marketing Director, and this is what they told us.
Day in and day out the Digital Marketing Director in Insider;
- Marketing Strategy
- Building our scale-up strategy and setting aggressive goals & targets to turn marketing into a revenue-driving growth force.
- Determining and tracking your OKR and KPI performance including program cost, new targets, cost-per-acquisition (CPA), number of opportunities, and revenue to measure and evaluate the performance
- Driving long-term engagement to drive meaningful interactions over time—including lead generation, demand capture, and pipeline acceleration.
- Building content strategy and original content in liaison with our VP of Content to create high-performance campaigns across the funnel.
- Continuously testing and optimizing campaigns to ensure maximum output
- Digital Marketing & Demand Generation
- Understanding our audience and building customer profiles to develop personas based on the roles, needs, and objectives to target them precisely respecting their communication preferences (ad blockers, email opt-outs, GDPR etc.)
- Drive demand generation through various digital channels including PPC, Search, Display, Social Media and Content Syndication, delivering a high amount of opportunities, cost-effectively.
- Drive Insider’s SEO/SEM Strategy globally, increasing high-quality organic traffic in partnership with the content team, outreach team, and our SEO agency.
- Grow and optimise our opt-in email database and oversee our segmentation and data enrichment strategy.
- Design and manage nurture programs with appropriate lead scoring to increase awareness and drive acceleration across the funnel
- Developing multi-touch marketing programs and campaigns that deliver engaged leads to sales
- Ensure continuous improvement of our web site's performance with CRO tactics and onsite personalization initiatives to drive lead gen and demo conversions
- Account Based Marketing
- Working in close liaison with our Sales team, guide potential customers to our products by designing campaigns with lower-funnel content leveraging paid ads, email, direct mail, ABM ebooks, SEO optimizations, and 3rd party intent data.
- Designing and executing 1:few and 1:many account-based marketing (ABM) campaigns in collaboration with Sales and relevant stakeholders to drive demand for various target account segments
- Pipeline Acceleration
- Speed up the sales processes using pipeline acceleration techniques including but not limited to interviewing potential customers, creating ABM content relevant to the pain points and the position of prospects in the sales funnel and field marketing events.
- Team Management
- Leading our digital marketing team consisting of marketing operations, SEO, SEM, social media and email marketing executives.
- Oversee marketing operations, establish strong relationships with regional sales teams and optimise processes to drive our growth.
- Managing our demand generation budget, hiring, team building, mentorship, and performance management.
What we expect from you
- Our ideal demand generation king/queen is genuinely curious about new technologies and marketing trends, has a strong background in digital as well as marketing & sales operation in the B2B SaaS world(e)We are looking for someone who’s willing to build and scale our digital domination function(e)As the Digital Marketing Director, you will support Insider’s efforts to transform the customer experience delivery space with game-changing technologies and products.
- 8+ years of experience working in digital marketing and demand generation at a B2B SaaS company
- Experience in leading teams, and a strong interest in mentorship and professional development
- Proven track record in contributing to Marketing’s pipeline generation and revenue targets
- Expert in digital marketing, including SEO, PPC, lead scoring, nurturing programs, list management, segmentation, and targeting.
- Strong project management skills(e)Self-motivated and extremely resourceful in driving projects forward
- The ability and flexibility to work in a fast-paced startup environment
- Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth
- Genuine curiosity around emerging technologies and marketing trends
- Passion to expand our company’s digital footprint and brand awareness across 24 regions
Hold on! Life’s a two-way road! Here’s what you’ll enjoy while spending time with us (perks, anyone?)
- We are a distributed workforce, so WFH perks include cell phone coverage, internet access, and contribution toward your wellness.
- Competitive commission structure
- Stock option plan that gives you a chance to be a shareholder
- A well-defined career roadmap
- Free access to LinkedIn Learning, Masterclass, Blinkist, Spotify
- Countless internal and external training sessions related to Sales and other fields
- The opportunity to work in a truly diverse & inclusive environment
- That's not all(e)At Insider, you will find many more answers to "what’s in it for me?" but let’s discuss further details in our interview!
Now, a little bit about us
- Insider is an integrated Growth Management Platform for digital marketers, but we’re also known as data-geeks, trailblazers, or entrepreneurs(e)Our mission is to help marketers and brands across the globe deliver hyper-personalized customer experiences in multiple online channels(e)Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste(e)Here’s a little list with some cool things about us:
- We’ve been featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software Grid with a 4.7/5 rating based on 100% user reviews, 17 quarters in a row.
- Our new category (Growth Management Platform) was backed by Sequoia Capital, one of the most prestigious venture capital funds in the world and recently we’ve closed our Series C round in a round led by Riverwood Capital.
- We were listed in 100 Hottest startups by WIRED magazine and our CEO and Co-Founder, Hande Cilingir, was ranked one of the top 5 women CEOs outside the US
- We partner with over 800 industry powerhouses including UNIQLO, Singapore Airlines, Marks & Spencer, Estée Lauder, Virgin, Samsung, Carrefour, Dominos, Toyota, Newsweek, Avon, MediaMarkt, AVIS, Allianz, BBVA, IKEA, and CNN.
- We have offices in 25 regions, including Indianapolis, London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur.
Is this position made for you?
- So let’s talk! We’re curious bugs and can’t wait to get to know you.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
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Paris, France
• CDI