Director, Demand Generation, EMEA

Why project44? 

At project44 we’re on a mission - to make supply chains work. 

project44 optimizes the movement of products globally, delivering better resiliency, sustainability, and value for our customers(e)As the supply chain connective tissue, we operate the most trusted end-to-end visibility platform that tracks more than 1 billion shipments annually for the world’s leading brands(e)The undisputed leader in the market, project44 was named the Leader in the Gartner Magic Quadrant, #1 in FreightWaves’ FreightTech 25, and the Customer’s Choice in Gartner Peer Insights’ Voice of the Customer report(e)project44 is headquartered in Chicago with a diverse and fast-growing, global workforce.  

If you’re eager to be part of a winning team that works together to solve some of the most challenging supply chain challenges every day, let’s talk(e) 

About the Role

As the Director Demand Generation EMEA, you are a key member of the EMEA Sales & Marketing leadership team and are responsible for driving inbound growth, elevating our brand, and building customer loyalty in the EMEA market(e)This leader should have a strong focus on demand generation with experience working cross-functionally and cross geography to align the EMEA marketing plan to project44’s global marketing strategy(e)This person will manage a team of 4 field marketers and own the demand generation and field marketing strategy for Europe.  

In this role, you will collaborate with your team, local sales leaders, and international and corporate marketing functions, to develop and deliver integrated marketing campaigns that support project44 pipeline and revenue goals, using a mix of channels and tactics including social, digital, website, events, PR & media, and partnerships(e)This role is both strategic planning and tactical execution, requiring both high-level conceptual thinking and attention to detail. 

Key Accountabilities 

• Lead a team of 4 field marketers across EMEA providing coaching, mentorship, and performance development 
• Lead and be responsible for the creation and execution of regional go-to-market plans, in partnership with corporate marketing and sales leadership 
• Exceed brand awareness and regional pipeline goals 
• Build and optimize the strategy for localization of our brand, messaging, and communication channels within the Europe market 
• Build a strong partnership with regional sales leaders, SDRs and Account Executives to ensure tight coordination between marketing and sales lead generation activities  
• Execute local marketing programs and campaigns across a variety of channels including webinars, tradeshows, digital ads, PR, web, email, social, and more 
• Collaborate with central marketing functions including Demand Generation, Digital Marketing, Product Marketing, Corporate Communications & Content, Carrier Marketing, Customer & Partner Marketing, and the Design team 
• Manage EMEA regional demand generation budgets and forecast demand generation activity and analyze results on a consistent basis to ensure pipeline objectives are being met 
• Continuously analyze the funnel to identify breakpoints at key stages within the sales cycle to architect creative campaigns to drive progression 
• Continuously experiment with tactics and channels to identify new areas of opportunity 

 Requirements & Preferred Skills 

• 8+ of B2B SaaS marketing experience in EMEA 
• Experience leading a European Field Marketing team 
• Excellent client-facing, English and French written and verbal skills 
• People-focused leader with proven ability to build collaborative teams, coach, mentor, and develop people
• Clear ability to work closely with sales leadership and sales teams, driving pipeline and revenue 
• Broad set of marketing skills across areas including digital, social, events, PR, campaigns, and heavy focus on demand generation 
• Experience with Salesforce, Marketo, and ON24 
• Shown ability to drive revenue through highly effective marketing messaging, channels, and campaigns 
• Knowledge of GDPR and data privacy regulations affecting the EMEA market 
• A growth mindset 

Nice to have 

• Additional languages 
• Supply chain/logistics experience 
• Experience of working for an international company 

Diversity & Inclusion  

At project44, we're designing the future of how the world moves and is connected through trade and global supply chains(e)As we work to deliver a truly world-class product and experience, we are also intentionally building teams that reflect the unique communities we serve(e)We’re focused on creating a company where all team members can bring their authentic selves to work every day(e) 

We’re building a company that every one of us at project44 is proud to work for, and our journey of becoming a more diverse, equitable and inclusive organization, where all have a sense of belonging, is shaped through the actions of our leadership, global teams and individual team members(e)We are resolute in our belief that each team member has an equal responsibility to mould and uphold our culture(e) 

project44 is an equal opportunity employer seeking to enrich our work environment by creating opportunities for individuals of all backgrounds and experiences to thrive(e)If you share our values and our passion for helping the way the world moves, we’d love to review your application!  

For any needed accommodations during the hiring process, please email recruiting@project44.com(e)Even if you don’t meet 100% of the above job description you should still seriously consider applying(e)Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements(e) 

More about project44   

Since 2014, project44 has been transforming the way one of the largest, most important global industries does business(e)As transportation and logistics continue to evolve and customer expectations around delivery become more demanding, industry technology must rise to the occasion(e)In just a few short years, we have created a digital infrastructure that eliminates the inefficiencies caused by dated technology and manual processes(e)Our Advanced Visibility Platform is used by the world’s leading brands to track shipments, collaborate with supply chain partners, drive operational efficiencies, and create outstanding customer experiences(e) 

A candidate will be asked to conduct a pre-employment criminal back ground screening test as a standard routine to minimize moral & integrity risks among our staff and to ensure Project44 is compliant with its internal pre-employment screening policy and SOC 2, Sarbanes Oxley Act and ISO 27001 compliance(e)We will only ask you to conduct a criminal background check when we believe it is proportionate to the role that you will fulfil within your team and/or departmentA criminalback ground check will be facilitated by our third party vendor Accurate who will assist you to get the appropriate documents from authorities in the country where you will be employed.Depending on the country where you will be employed your local authority will provide a Certificate of Conduct or similar document upon your request.If there are any costs related to screening, these will be borne by Project44(e)When our vendor Accurate will reach out to, you will be asked for your consent(e)We would like to emphasizethat at all time you can decideto withdraw from the application process and/or to withdraw the consent to perform a screening test.