Typology is the first skincare brand launched by Good Brands, an ambitious project to build a new generation of digital first consumer brands(e)Founded by serial entrepreneur Ning Li, Typology was launched in 2019 after a seed funding round of 10M$, backed by European investors and entrepreneurs such as Xavier Niel, Marc Simoncini, Alven, Firstminute capital.
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Mission:
As we continue to grow, we still have great challenges to meet in order to make the plurality and quality of our products known to as many people as possible(e)With this in mind, we want to grow our organic traffic both in France and International by recruiting an SEO project manager who will optimize Typology’s website SEO(e)The objective is to preempte the first positions on the user skin, hair and care search queries.
Outcomes:
Your SEO Target for June 2022: 1M SEO visits(e)You’ll be able to reach that by achieving the following Milestone:
1/ SEO Strategy: Conduct a semantic analysis, a benchmark, an audit on all open markets and draw the appropriate SEO strategy and its short, medium and long term action plan.
2/ e-shop Seo Optimization : Optimize the current store
www.typology.com SEO by proposing technical, editorial and popularity solutions related to the popularity of the site in all open markets (FR, UK, US, DE and others to come).
3/ “Le Carnet de Typology” : Develop an ambitious organic audience development project supported by a large number of editorial content(e)Train seo writers, involve the Influence team to collect backlinks, coordinate the progress of projects with the technical team.
4/ SEO evangelist: Embody and defend the voice of SEO within the organization.
Hard skills
- SEO expertise : Significant experience (3-5 years) in SEO project management, in an agency, or within a brand or media with great business scale track records.
- Analytical skills: Ability to perform audience analytics, in Google Analytics, Google Search Console, or other tools.
- Fluent english : Typology is present abroad, a good level of English is required.
- Project management: Ability to manage technical, editorial and communication projects in connection with different teams(e)Ability to work transversely.
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- Diversity is the engine of our innovation(e)We build a culture where difference is valued(e)These are the principles that guide the way we build our teams, train our leaders, and create a business that's right for everyone who's a part of it.
- We consider our board members to be full team members(e)The board is currently made up of Ning Li and Rodolphe Menegaux(e)Observer members are Camilla Mazzolini and Marc Simoncini.