Sendinblue recrute un(e)
Senior Director Marketing - Enterprise Business (Hybrid Remote Policy)
CDI • Paris, France
Cette offre est lié au département Enterprise marketing
Sendinblue is the European leader in digital marketing software(e)We are a complete Sales & Marketing toolbox: email, SMS, Facebook ads, chat, CRM, and more in one single SaaS platform(e)Our mission is to empower all companies with the tools they need to build stronger customer relationships and grow their business through meaningful interactions.
We have a team of more than 600 employees representing over 67 nationalities spread across seven offices located in Paris, Berlin, Sofia, Noida, Bengaluru, Seattle and Toronto.
You will be in charge of building the marketing strategy of Entreprise Business and all initiatives to generate a strong pipeline of new inbound entreprise leads (MQL) to feed the Business Development Representative team(e)You’ll also coordinate with the Business Development Representative team to run Account-Based Marketing initiatives to support the outbound sales on key accounts.
Reporting to our CMO, you’ll work as a business partner with the CRO and the Revenue Team, and you’ll make sure to fit the overall Enterprise Marketing strategy into Sendinblue’s global marketing strategy.
The role involves devising, planning and coordinating scalable enterprise marketing programs across multiple channels, such as paid traffic, webinars, events, marketing automation, account-based marketing (ABM), content strategy etc.
Responsabilities
- Understand the buyer’s journey for Enterprise accounts and develop a personalized Go2Market approach
- Oversee the execution of the inbound channel strategy (website, event, webinar, paid campaigns, nurturing) and set the right KPIs and tools to measure the effectiveness of these initiatives
- Provide relevant MQLs to Sales team and set feedback loop process to always optimize them according to their need
- Support BDR team in the roll out of their new Account Marketing Bases strategy by organizing the relevant marketing support (campaign, content…)
- Manage and scale Marketing resources efficiently
- Own and allocate the marketing enterprise budget aiming at supporting new revenues growth with a good CAC
- Ensure a smooth communication between operations teams (customer success, sales, marketing) and Top Executives to align stakeholder on target, performance and vision for enterprise sector
Profile
- 8-10 years of experience in marketing for enterprise level B2B customers in a fast paced environment
- In-depth knowledge of B2B marketing and working with an inside sales team.
- Demonstrated strategic thinking skills combined with the ability to implement effective plans
- Has an entrepreneurial mindset, is very adaptable and isn’t afraid to get their hands dirty
- Can create an efficient work environment that encourages maximum performance and dedication
- Very collaborative, you like working hand in hand with your stakeholders
- Persuasive, you like the challenges
- Excellent communication skills both written and oral in English
- Experience in US market or within US company is a plus
Benefits
- A unique opportunity to join an international and collaborative scale up environment in a hyper-growth context
- Chance to grow your professional & technical skills, with room for career progression
- SIBOP: all Sendinblue employees are granted with our shared ownership plan - the more Sendinblue will be valuated, the more you will get
- Meal vouchers - Swile (€12.5 per day, 72% paid by the company)
- Excellent private health care, of which 70% is covered by the company
- RTT
- Bi-annual global company offsite; inter-office trips
- Work's council benefits (HelloCSE)
- Very competitive referral program
- Second parent leave: 1 month of fully paid leave
- English and French classes, and over 155000 courses available on Udemy
- Budget to support your workspace at home
- A modern office in a central location with free fruits, drinks & lots of fun activities
- Relocation package and visa sponsorship for international talents
- ..and more!
Meet us!
- Video interview with our HR Team
- First interview with our CMO
- Second interview with Head of BDR
- Last interview with our CRO
Sendinblue puts diversity and inclusion at the heart of its values(e)We examine all applications with treatment based on equal skills and applying the principles of non-discrimination.
Sendinblue values work-life balance and offers flexible working hours and remote work(e)The majority of our teams will be working mostly remote and others will follow a hybrid model depending upon the nature of the job(e)This policy is based on a mutual understanding between Head of, Managers and Team Members.
Plus d'offres d'emploi chez Sendinblue
Paris, France
• CDI
Paris, France
• CDI