Marketing Copywriter

We’re on the hunt for an amazing copywriter to join our growing team and help us shape the future of marketing copy/communications at FREE NOW. 

We’re looking for someone brilliant with words(e)But, of course, that goes without saying for a copywriter role(e)So, what else will you need to join us?

In addition to your next-level wordsmithery, there are a few other traits that’ll have us jumping at the chance to meet you…

The ability to make sense of ambiguity(e)Sounds mysterious, right? We’ve had a mad and brilliant 12 months here with just one writer covering everything(e)That means we’ll need you to thrive in helping our team lead to define everything from processes to tone of voice, and take a super hands-on role in creating and editing all the words we create as a business. 

A generalist approach to your copywriting craft(e)There are some people who specialise solely in writing one type of copy(e)They win awards for their niche skills and regale their friends with tales of their super-specific copywriting(e)If you are one of these people, this role is not for you(e)You’ll be working on everything from whitepapers to in-app notifications, driver email comms to global campaigns, and varying your voice across them all. 

• You must have a hawk (or any other bird-of-prey of your choosing)-like eye for detail(e)We want you to bore people with how obsessed you are with good grammar and spelling(e)We’d also like you to be able to understand the nuances between playing with grammatical rules for effect, and just flat-out ignoring them. 
• A true command of the English language(e)That might mean you learned it completely fluently watching reruns of everyone’s favourite NYC-coffee-shop based sitcom, or it might mean you were born and raised in Blighty(e)Either way, you’ll need to go beyond knowing your ‘there’ from your ‘their’. 
• Ideally you’ll have 2-5 years of experience either in an agency or in-house, across a wide breadth of topics and content types. 

Some nice-to-haves

• A true passion for mobility services and the future of urban transportation(e)Yes, we know, not everyone is harbouring a secret obsession with eScooters and just waiting for the perfect role to arise where they can wax lyrical about those joyous little modes of transportation(e)But, everyone who works here genuinely cares a whole heap about the products we create and what we’re trying to do in the world, so if you’re not an eScooter (and every other form of transport we offer) nerd already, you’ll need to be open to becoming one. 
• A second European language(e)We offer our users across Europe our app in lots of languages, but we create all of our source copy in English(e)So if you’re fluent in one or more of the following languages, you’ll jump a little further up our CV pile; 
• French 
• German (we also localise for Austria)
• Polish 
• Portuguese
• Italian 
• Romanian 
• Greek 
• Spanish 
• Catalan 

• Experience working for an app, tech start-up or product-led company. 

Read this far and still find our ramblings charming? You might be just what we’re looking for…

Now here are a few of the more serious (boring) but very important details our HR department said we absolutely had to include.

Since the pandemic hit back in 2020, we’ve all been pretty much remote(e)If you’d like to work 100% of your time remotely from anywhere in the world, that’s just fine, but you must be happy to work European hours (we do offer flexible working)(e)If you’re based near one of our European offices and want to spend some (or all) of your time there, that’s also fine (local COVID restrictions apply). 

In the future, we hope we’ll be able to occasionally travel to meet each other too, but in the meantime we do lots of socialising online.

This role will be reporting into our Senior Lead, Content & Localisation who sits across our Product and Marketing organisations(e)You’ll be the first marketing-only role on the team, but you’ll get to work alongside 3 UX Writers and a Translation Manager. 

This role is open to everyone, from every background, and we actively encourage you to apply even if you don’t quite have the number of years we mention, or you’re not quite sure you fit every point(e)Just write us a cover letter that explains why you think you’d be great(e)We look forward to reviewing your application. 

Diversity & Inclusion

At FREE NOW, we’re committed to being an equal opportunity employer(e)We consider qualified applicants regardless of race, religion, nationality, gender, gender identity, sexual orientation, disability or age.

We celebrate diversity and have a clear vision: to be the place where a diverse mix of talented people want to come, stay and do their best work(e)Together with passionate, creative and collaborative colleagues, we are following our purpose of making mobility available for everyone.

Move like you

Right now, at FREE NOW we have colleagues from over 65 nations(e)We value open communication and welcome everyone as they are(e)We are all one team and follow the same goals – that’s why we share our insights and results to get on track together every month. 

Your wellness and work-life balance matters to us(e)We offer trust-based and flexible working hours as well as the option to work from home(e)In the office, you can enjoy our free drinks and daily fresh fruit(e)Do you like to be active? Take part in our subsidised gym membership(e)Bigger plans? Take a sabbatical and get out there!

Let’s grow together(e)We believe in a transparent career growth plan, so you’ll get quarterly development sessions with your team lead as well as regular 1:1s to help you thrive(e)For your own ideas, you’re welcome to set up initiatives and projects.

We also offer language classes and internal peer-to-peer training.

Need a little more? ? When you join you’ll also get a monthly budget for FREE NOW trips, quarterly team events (currently online, but hopefully in some wonderful locations again soon), company-wide onboarding days at our HQ in Hamburg (again, we’re online for now, but still making these super fun), relocation assistance for international applicants, birthdays off, a generous referral program, kudos (with prizes), and much more.

About FREE NOW

We are FREE NOW, the multi-service mobility joint venture backed by BMW Group and Daimler AG(e)Along with ride hailing, FREE NOW also offers micro-mobility services, like electric bicycles, scooters and mopeds, and car sharing(e)Our group consists of the services FREE NOW (10 European markets) and Βeat (5 Latin American and 1 European market) Together, these services currently attract 45 million customers in 17 markets and more than 150 cities(e)That makes us the biggest multi-service mobility provider in Europe and the fastest growing ride-hailing platform in Latin America(e)We also work  with lots of  third party providers to offer our customers an even wider range of options to get from A to B(e)In total, we have more than 2,200 employees in around 35 offices, led by our CEO Marc Berg.