Global Head of Trade Marketing

More than one third of the food produced in the world is wasted(e)And that has a huge impact on the health of our planet, 10% of greenhouse gas emissions coming from food waste!

At Too Good To Go, we have an ambitious goal: To inspire and empower everyone to fight food waste together(e)We are the world's #1 app for fighting food waste(e)We work with thousands of restaurants and food retailers to make their surplus food available to local consumers(e)The magic of Too Good To Go has been expanding rapidly across Europe and now also the US, with over 150 million meals saved across 17 countries to date.

We’re proud of what we’ve achieved so far, but did we mention the issue is huge? We are expanding our team as we speak(e)And that’s where you come in:

We’re looking for an exceptional  Global Head of Trade Marketing to join the Global superstar team at Too Good To Go based in our Copenhagen, Madrid, London or Paris office. 

Your mission

We are looking for a key player to lead our Global Trade Marketing department.

This role requires direct management of 1 Trade Marketing specialist, plus supervising and supporting 17 local trade marketing teams around the world and working closely with our Global Key Accounts Growth team. 

The candidate will report into the Global VP of Brand and we will be closely working with our brand team and the rest of the global functions in Europe and in North America(e)The candidate will be responsible for the development of the trade marketing actions and strategy, together with the VP Brand and VP Key Accounts.

Your role

Trade Marketing Vision and Strategy

• Lead the Trade Marketing team, draw up plans in conjunction with brand & KA team to translate global brand strategy into relevant brand activation plan for KA across segments
• Identify trends and market potentials, evaluate business opportunities to be proactive in our approach with KA
• Create and deploy multi-channel communication strategy to deliver business objectives -with specific focus on in-store brand vision for Too Good To Go together with the global KA team
• Measure end to end of targeted KPIs and Impact - success can be measured according to the amount of branding that can be found with and used by the KA's through the KA teams

Trade Marketing Operations

Ensure adoption of brand activation & strategy by the sales department working in close collaboration with the Global KA Growth team

• Lead transversal projects to improve operating model: processes optimization, portfolio simplification, creative templates, assets toolkit, segmentation and best practice assessment for deployment across markets. 
• Amplify global campaigns with and through KA to increase our reach and strengthen relationship with partners delivering assets pack to Global KA Growth and local KA trade marketing
• Working with our Global Key Account Management team to develop unique value propositions for our Global Key Accounts, take our partnerships to the next level and ensure execution of the plan.

Team development 

• Manage and develop 1 x Trade Marketing specialist
• Support and develop a high performing local trade marketing team (1 person per country reporting directly to the Head of Marketing of each country) holding excellence forums.

Requirements

• Demonstrable experience in a similar Trade Marketing role working with Key Accounts
• Experience working with a Key Account Management team to develop unique value propositions for our accounts, take our partnerships to the next level and ensure execution of the plan.
• Innovative thinker, with a track record for translating strategic thinking into action plans and output
• Self reliant, good problem solver, results oriented
• Excellent and persuasive communicator
• Excellent written, oral, interpersonal presentation skills and the ability to effectively interface with senior management.
• Passion for Too Good To Go's mission

Our values:

• We fight together: Food waste is a big beast to fight(e)We can do it if we fight together as Waste Warriors with no ego(e)We believe in a #oneteam.
• We raise the bar: We always push for more(e)We work smart, smash barriers and elevate one another.
• We keep it simple: Our ambitions are bold but our solutions are simple.
• We build a legacy: We’re proud of the change we’re driving. 
• We care: We always look out for each other(e)Caring is also about the way we do business(e)We do the right thing(e)

What we have to offer 

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you get to wake up every day knowing you’re achieving positive change.
• The experience of being part of an international company with 1350+ enthusiastic and highly talented teammates across 17 countries – always ready to share knowledge and support!
• Strong personal as well as professional development in an intense and high-growth scale-up environment.
• An open company culture where you have the independence and room to unleash your creativity.
• A strong team culture where successes are celebrated together.

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above(e)Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform(e)No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.