Global Director of CRM - Milan

About TheFork:

TheFork is the leading online restaurant booking platform (app/web) in Europe and Australia(e)We are present in +12 countries in a mission to bring happiness through amazing dining experiences and our ambition to keep accelerating the growth of our category is steadfast(e)The sky's the limit and we need the best talent to help us on that journey.

We strongly believe that our mission can only be achieved if we also bring happiness to our working atmosphere(e)We do that via providing a flexible, high-demanding and caring environment where each individual has the space to grow and the freedom to succeed and make a difference.

These are our core values: We are better together, We act like an owner, We genuinely care for our users and customers, We believe in transparency, We never stop learning, Speed wins. 

About your Job:

As the Global Director of CRM, you report to the Chief Marketing Officer, and your goal is to build and drive the CRM strategy that will enable sustained incremental growth for our business(e)You will do that while building the online restaurant booking category and positioning TheFork as the brand of reference in providing amazing dining experiences(e)As simple, as challenging and as exciting as that. 

Together with your team, you will build our global CRM strategy and playbook for Acquisition & Activation, Retention & Re-engagement, and CRM Capabilities, focusing on the development and optimisation of our lifecycle programs and on defining a clear approach to the ad-hoc canvas.

You are expected to continuously support and partner with the central Marketing, local Marketing, central Data, and central Product teams(e)That will be key to landing our ambition in each and everyone of our markets.

Finally, as a senior leader at TheFork, you are a role model, always putting the company interests first, always acting with care, integrity and in line with our company values.

Who you are as a Leader

You are a happy person able and willing to bring happiness to your team, to our users and to our customers(e)Happiness will be the key enabler of our vision and success. 

You embrace challenges and smile in face of adversity(e)For you, good is never enough and you always strive for more(e)Your ambition and positive attitude towards challenges are contagious and drives your team to give their best under all circumstances.

You are an expert in your area, but you also have a deep understanding of the bigger company picture and of which role you and your team play in it.

You have a great work ethic, always acting with integrity and respect towards any internal or external stakeholder(e)You stay true to your values, your beliefs and your opinions, but you’re also an active listener, able to adapt your point of view when the context and the provided arguments suggest it(e)You’re a role model for your team.

You deeply care about your team(e)You are able to build a healthy and high-performing working environment where standards are high and people want to give their best(e)With you as leader, opinions are heard, business and team matters are discussed with transparency and decisions are made putting the company interests first(e)You build a high-performing team giving them space to grow, exposing them to new challenges, surrounding them with the best talent and providing them constant and honest quality feedback for their development(e)You understand that, as a leader, you must shine through your team and not above them.

Finally, you are a clear thinker, able to provide a motivating and compelling strategic direction to your team and the organization(e)You define clear priorities and ambitious goals, and build the plan to make them happen(e)You’re a strong communicator, able to adapt and land your message in a convincing way to different audiences(e)You are someone people want to follow. 

What you bring to the table

• +12 years of professional experience, at least +8 in CRM or CRM-related responsibilities in a pure digital/ecommerce environment(e)Direct experience in Brand, Product and/or Data is definitely a plus.
• Global experience.
• Strong leadership skills(e)Managed a mid sized team before.
• Meaningful previous experience with Braze is definitely a plus.
• Team player, with great collaboration skills.
• Humble and positive mindset(e)Active listener, eager to learn.
• Highly analytical person, always aiming to base your decisions and recommendations on data and facts(e)When required, you’re also confident enough to make decisions with limited information at hand, trusting your experience, business acumen and gut feeling. 

Other considerations for the role

Language: Being fluent in English is a must(e)French, Spanish and Italian are a plus.

IT: Expert level in Office/Google Workspace.

Possible locations: Barcelona, Milan, Paris, London. 

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