Cette offre est lié au département Marketing
PlayPlay est une scale-up B2B SaaS qui développe la solution de création vidéo leader en Europe.
Notre mission : réinventer la façon dont les entreprises communiquent(e)Comment ? En rendant autonomes les équipes communication, marketing et RH dans la création du contenu le plus impactant : la vidéo.
Fondée en 2017 à Paris, PlayPlay connait depuis une croissance exponentielle(e)Entre 2020 et 2021, nous sommes passés de 50 à 150 collaborateurs, de 200 à 1500 clients (dont les deux tiers du CAC40)(e)Le tout avec un produit innovant qui évolue vite, une satisfaction client très élevée, un go-to-market efficient et une marque désormais reconnue en Europe.
Et ce n’est que le début ! Le marché est immense et en pleine expansion(e)Nous ouvrons des bureaux à l’international dans les prochains mois (la solution est déjà utilisée dans 35 pays) et nous renforçons fortement nos équipes tech & produit pour continuer de construire une plateforme unique au monde(e)
PlayPlay est soutenu par des investisseurs prestigieux : Balderton (Revolut, Aircall), Point9 (Loom, Zendesk) et Kerala (Doctolib)(e)Tous les voyants sont au vert pour faire de PlayPlay un leader mondial de la création vidéo pour les entreprises(e)Et pour y arriver, nous recherchons les meilleurs talents du marché !
INTRODUCTION
As our first Digital Marketing Manager, you will be responsible for delivering a best-in-class visitor experience across our website playplay.com, for our US and European markets(e)Your mission: continuously strive to articulate our value proposition and optimize our acquisition and conversion rate.
It is a high-visibility role that requires strong project management skills and technical expertise to make a significant impact in our growth.
You will work in a collaborative manner with different Marketing teams - Product Marketing, Content, Growth and Design - to attract, engage, and convert the thousands daily visitors.
You are looking for a strategic marketing position within a fast growing international company? You are tech savvy and a self-taught person? You are data driven with strong digital analytical skills?
Then you are at the right place: contact us!
YOUR MISSIONS ?
Website discovery
- Master our audience’s pain points and intentions through qualitative research (helped by our Product Marketing team) and quantitative data that you will retrieve from tools like Google Analytics or Hotjar.
- Continuously monitor BtoB SaaS websites best practices and trends to recommend relevant, efficient and innovation optimization for our own website.
- Conduct regular competition watch to see how competitors change their website, may it be in terms of narrative, content or architecture.
- Own our website KPIs and regularly monitor our technical and business performance.
Website strategy
- Build our website vision based on the data you gathered and turn this into a roadmap, quarter after quarter
- Make sure the Marketing team and other stakeholders, like sales rep, understand and embrace the changes you suggest through compelling communication and data-based recommendations
- Ensure this website strategy is 100% coherent with the playplay product strategy and roadmap
Website delivery
- Ensure the correct delivery of the changes you want to implement, with the help of our Growth Engineer, Marketing Operations, Brand Design and freelancers(e)Your scope of delivery could include updates like new information architecture, signup forms improvement, new pages launch or new conversion paths.
- Validate the impact of your improvements through analysis and AB testing (when necessary).
- Animate demos to share with all PlayPlayers (for big changes) or only the Marketing team (smaller improvements)
REQUIREMENTS?
- Initial successful experience of 3+ years in growth marketing, working with high traffic and complex website(s)
- You have an engineering mindset or an Engineering degree(e)If you have a Business School degree or any other kind of education, you are comfortable working and communicating with Engineers, and you are willing to learn more.
- Hands-on experience in various disciplines of growth Marketing like SEO, demand generation campaigns and product marketing.
- Technical proficiency: you are able to articulate website architecture requirements, write functional specifications and set standards for website performance(e)You know the basics of HTML & CSS.
- Analytics tools and web management platforms: you master Google Analytics, Search Console, GTM, SEMrush, Optimizely…
- CMS: you are proficient with a CMS, ideally Prismic or Webflow (headless CMS)
- CRM: you have already used Hubspot a/o Salesforce and are at ease with it.
- Experience in a predominantly sales-led go-to-market environment is a plus, given the majority of our growth will be through sales revenue (not self served)
- French native + fluent in English
ABOUT YOU ❤️
- You’re rigorous and organized, able to work on several different projects in parallel in complete autonomy.
- Growth mindset: you have a passion for learning and experimentation
- Analytical brain: you know what to measure and how to use data to support your decision making
- Entrepreneurial spirit: you are not afraid to come up with ideas even if it means making mistakes(e)You have a positive “can do” attitude.
- Tech savvy, with a strong appetite for technical and analytical issues.
- You have excellent communication skills and are able to adapt to the needs of different stakeholders.
WHAT DO WE OFFER ?
- The opportunity to join a fast-growing international scaleup: we just opened offices in NY and Berlin.
- A huge market with unlimited growth potential.
- The opportunity to work on a simple, fun and truly innovative product (try it for yourself).
- A unique working environment: at PlayPlay we think that team collaboration and candor(e)are key to achieve our ambitious goals.
- Learn from amazing colleagues in a friendly work environment that thrives on ambition, dynamism, humility, transparency and teamwork.
- A possibility to participate in the activities organized by our incredible Happiness Team (Blindtest, concerts, collective sports sessions, seminars, etc)(e)❤️
- A prime location in the Sentier (Paris city center) but also a highly flexible remote work policy
OUR VALUES ?
- Creative: We don’t like to take ourselves too seriously — and we take this very seriously! Having fun and expressing our creativity is essential to what we do(e)We’re proud to do things differently at PlayPlay, where everyone gets the chance to innovate, craft, and make it happen.
- User-first: Our customers are at the ❤️ of everything we do because a product is nothing without its users(e)So, we listen(e)We improve the platform(e)We listen again(e)And while we build the software, we build relationships — all with a personal PlayPlay touch.
- United: At PlayPlay, there are no egos(e)We’re motivated by what we can achieve together(e)Cross-team projects are our specialty and we support each other at every opportunity(e)With mutual respect, honest communication, and transparency, we come together to share our expertise and achieve our collective goals.
- Ambitious: Yes, we’re humble as individuals(e)But together, we’re dreaming big(e)We’re not afraid to go fast and take risks: if Plan A doesn’t work, we go to Plan B, and so on.
- Committed: We each take ownership of our subjects and put our personalities into our work(e)As a group of passionate individuals, PlayPlayers are prepared to give it all for the team(e)We expect the best from each other, but first, we expect the best from ourselves.