CRM Project Manager

The vente-privee group has consolidated its various European brands, together made up of 6000 employees, under one unified conglomerate: Veepee(e)This coalescence marks a new chapter in its European history.

With Privalia, vente-exclusive, Designer & Friends, Zlotewyprzedaze, Eboutic and vente-privee, Veepee achieved a 3.7 billion Euro turnover as of 2018(e)Present in 14 countries now, Veepee is taking a leading role in the European digital commerce landscape.

Our 6000 employees have chosen a job at Veepee to spice up their daily lives! Our teams implement new technologies to fuel our strategies, offering our customers the best possible experience.

Are you eager to learn? Veepee offers you a variety of trades to develop your career, enabling you to renew your skills constantly(e)Tech, logistics, sales, marketing, sales production: join us on an exciting, digital-centered journey.

recruiting new members by boosting sponsorship and deploying new mechanisms to develop our membership base. 

activating/reactivating inactive members by deploying specific tactical/promotional campaigns 

improving customer reception and encouraging first-time purchases

1: Participate / Be a key contributor in the definition of the customer lifecycle strategy with an ROI approach and implement the necessary marketing actions to accelerate, retain and reactivate our member base according to a segmented approach. 

2: Participate in the analysis of our members' buying behaviour by monitoring key performance indicators on member value(e)Work closely with the rest of the CRM team to ensure effective targeting and acquisition(e)Integrate an A/B testing strategy across all channels.

3: Manage the implementation of triggers and cross-channel relational/promotional campaigns in collaboration with the tech teams and our in-house agency (target definition, creative brief, integration monitoring, routing) and implement our Member get Member campaigns/games.

4: Monitor the performance of our campaigns through regular reporting in collaboration with the Data and Performance team on activity, KPIs and budget.

5: Manage cross-functional projects in collaboration with international teams from an operational point of view.

You have a Master's degree in Marketing or Business School or University (Bac +5) 

You already have experience in a similar position with at least 2/3 years in the field of digital data marketing and/or CRM (if possible in e-com)