CRM Marketing Specialist - TheFork

TheFork, part of Tripadvisor group, is the leading online restaurants booking platform in Europe and Australia(e)We are present in +12 countries with 60 000 partners restaurant in a mission to bringing happiness through amazing dining experiences(e)Creator of a unique model that has disrupted the restaurant industry, we put innovation at the heart of our ambitious growth.

Thanks to TheFork (app/web), millions of diners can easily discover, book and pay the right restaurant at the right price, and thousands of restaurants owners benefits from our solutions to optimise reservation management, streamline operations and ultimately improve service and boost revenue.

We are looking for an experienced and passionate Marketing Specialist to join our local marketing team in France(e)You will ensure consistent communication across all customer touch points.
 

What you will do:

• Build a campaign plan for CRM B2B and set up the B2B communications via Pardot for France & Belgium

• Increase the visibility of TheFork in order to acquire new restaurants and retain existing partners

• Increase the leads and support Account Manager and Sales with new communication tools. 

• Improve the onboarding process for the new restaurant partners

• AB Test continuously

• Report, analyze & make recommendations to improve running local campaigns and develop new automated campaigns

• Imagine future winning campaigns

• Be the main contact of the rest of the teams needing you to reach restaurants

• Share best practices on the cluster level

Who you are:

• Master’s Degree in Marketing studies

• You’ve already had a successful experience in CRM

• You’ve already used one of those CRM tool (Salesforce, Pardot, Braze, Adobe Campaign…)

• Excellent written communication skills, with the ability to create inspiring newsletters

• You like playing with Customer Data and you have strong capacity of analysis

• Understanding of the digital marketing

• A wide degree of creativity 

• Native level of French, fluent in English

• You love food

What we offer:

• A permanent Contract - Full time - 100%

• Start date : asap - to be discussed

• International working team & environment

• Great office in the city center of Paris

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