Cette offre est lié au département Crm team
Mots clés:
CRM
YOUR ROLE @GROWTH MARKETING TEAM
Our mission is to help people going out, safely, easily and in a friendly way!Because we’re enthusiastic about our product and truly convinced of being the most affordable and fairest mobility solution, we aim at telling people we can propose the best experience, and let them feel we truly care about them, so that they spread the word and grow a large community of friendly people.
— As part of the CRM team, you will lead current and new initiatives with a solid analytical background and with the aim of improving passenger and driver loyalty and retention(e)You will be the expert person to design, scope and optimize the customer communication across all channels, and analyze outcomes of our experiments(e)You will play a pivotal role in challenging our business approach and avoiding falling into common experimentation traps(e)You'll be joining a small CRM team focused on creating, testing and developing the best possible multi-channel CRM strategy for both passengers and drivers.
WHAT YOU'LL DO
• Work with CRM Managers and our Head of Growth to develop, implement and refine lifecycle strategies for Heetch passengers and drivers, in all countries (France, Belgium, Algeria, Morocco, Angola)
• Test, learn, iterate, empower people within your area to drive efficient growth through qualitative A/B and multivariate testing.
• Develop a strong experimentation methodology and co-build a reliable data experimentation platform with our team of DataScientists.
• Continuously analyze performance of campaigns and lifecycle journeys, deliver clear, nuanced and well-reasoned conclusions in order for the team to better understand its impact and build a culture of iteration.
• Make clear recommendations for changes with business insights in mind, and translate ideas to actionable items that deliver business results.
• Master our CRM suite, prioritize new features implementation.
• Challenge customer segmentation and audience selection testing and upholding (and testing) contact frequency rules(e)
• Identify, size and quantify opportunities to develop new innovative automated CRM programs to drive additional value to add for our drivers/passengers.
WHAT DO YOU NEED?
• CRM Campaign and Customer engagement platform (eg Braze, Iterable) experience - 3+ years
• You know how to successfully design experimentations and avoid common pitfalls(e)You’re mastering concepts such as power analysis, statistical significance, you are able to decide on test structures, test durations based on specific hypotheses and data points.
• You love, and manipulate data with ease, and can build tests to measure impact and synthesize complex results into actionable recommendations.
• You are business oriented, you are seeking proof of concept.A track-record of demonstrable campaign results through testing and deploying effective marketing campaigns across different channels(e)
• You are collaborative: you love to work with many teams; you’re open and enthusiast, and you love to help others.
• You don’t fold under pressure; in fact, you thrive in a fast-paced environment.You speak fluent in French and EnglishAnd of course, you're a nice girl/guy ?
BONUS if:
• You have prior exposure to startup environments
• You’ve already worked on mobile CRM, and have experienced Braze
• You have some coding knowledge (eg HTML5, CSS3…)
• You have some experience in project management and you can manage multiple projects at various stages in one time
• You’re a Heetch user
• You are an explorer
?Why would you join us?
• The opportunity to grow along with the structure(e)
• You are taking part in an adventure that could change mobility(e)
• As a marketer, you will have (and see) a clear impact in opening, and making new countries grow fast
• Regular team events (lunches / dinners, off-site, seminars)
• Other advantages: Heetch credits, gym member discount, Happypal credits, health assurance
• And finally, you join a close-knit team of colleagues who are as cool as they are competent
?Heetch embraces diversity and equal opportunity for everyone ? We provide a safe and inclusive work environment(e)We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
For non-European citizens, a valid working visa for France is required to be eligible for the role.
Heetch SAS is collecting your personal data (identity, contact details, academic background, professional experience and optionally a covering letter) for the processing of your application to our job offer, based on your consent.
Your personal data will only be accessible to our hiring team, our co-founders, and the manager of the position you are applying to(e)In addition, data are stored by our processor in order to use its applications tracking system(e)Your data may be stored outside of the EU/EEA but are protected by appropriated safeguards.
Your data are stored for a maximum duration of two years(e)If we do not reply to your application, you allow us to store your data during this term in order to potentially contact you for another position within our company or affiliates and subsidiaries.
You have a right to access to your data, to rectify them, under some conditions to erase them, and to limit the processing(e)Also, you have a right of portability on your data(e)In addition, you may revoke your consent and we shall stop processing your data(e)Eventually, you have a right to define directives about the fate of your data if your death should occur.