Cette offre est lié au département Central marketing
Mots clés:
Data
We believe in a future where inner cities are free of cars, congestion and pollution(e)By offering our dockless electrical scooters and bikes as convenient alternatives for short-distance travel, we believe we can make that future possible(e)Our mission is to free our cities with clean rides for everyone in Europe and beyond.
Founded in Europe, Dott is comprised of a highly experienced team of inquisitive minds in mobility and tech(e)What we do today has a tangible impact on tomorrow(e)We reached our in-house sustainability target of 100% renewable energy, and ensure equitability in our communities through collaborating with city charities, officials and safety boards.
You’ll be working within the commercial strategy team in charge of demand generation strategies and consisting of two pillars:
-Pricing strategy: offer definition (PAYG, passes), improve unit economics performance (Net Booking / ride, Contribution Margin, etc.), implementation of pricing changes
-Marketing strategy: Improve efficiency of marketing campaigns, definition of marketing calendar (budget, timing, etc.), definition of marketing processes and tools
You’ll be working closely across the organisation with data, product, operations and marketing teams
What you'll do
- Build a forecast model to better understand the impact of pricing decisions and taking into consideration key variables: seasonality, price sensitivity, fleet available;
- Monitor and analyse competitive pricing landscape;Operational pricing management and implementation of new passes and prices;
- Analyse our marketing activities performance (budget, timing, channels, etc.) and give recommendations accordingly;
- Design propositions based on customer lifecycle / journeys (anchor campaigns and offers, lifecycle stage go-to-market, customer segments etc.)
What you'll need:
- Bachelor’s or Master’s degree in quantitative field (i.e(e)Business, Engineering, Economics, Mathematics etc)
- Some knowledge of SQL, strong Excel/Google Sheet skills
- Motivation and proactivity
- An appetite for data analysis and business strategy
- A basic understanding of our business
- Fluent in English
What’s in it for me?
🌎 An international environment: over 55 nationalities across 9 countries: Belgium, Netherlands, France, Germany, Poland, Spain, Italy, Israel, Norway and the UK.
🌿 Impact : An Opportunity to play your part working for a company that is actively addressing some of the current climate concerns worldwide, doing everything we can to be as sustainable as possible.
💡 Opportunities to learn: You will have an opportunity to learn and grow throughout your position(e)
❓Transparency: Weekly Q&A sessions with our leadership, honest discussions about how we are progressing and our growth in all of our markets.
💜 People-first: We are here to support all of our employees, and have partnered with OpenUp to ensure our employees mental health is top of mind in these difficult times(e)
Benefits we offer:
🏡 Flexible working environment depending on your team
🪑 Assistance with a WFH station
💰 A fair and competitive salary package
🚀 Employee Stock/Equity plan
🌍 Relocation package and visa sponsorship available (depending on the role)
👶 Parental policy
Closing & equal opportunities employer statement
Come as you are
Dott is an equal opportunities employer(e)We invest in diversity, ensure equality and encourage expression(e)We have a zero-tolerance policy for harassment, bias or discrimination towards applicants and employees.
Want to join us for the ride? Let’s do this right – together.