Cette offre est lié au département Marketing
Mots clés:
Copywriter
Do you know Tinder, Meetic, Disons Demain, Match? That's us!
The Meetic Group is today the European leader in dating services and is present in 16 countries(e)
At the origin of more than 8 million couples, Meetic works to create the best user experience whether online, mobile or at the many events organised each week across Europe.
A company on a human scale, supported by the strength of an international group, our teams develop products with a strong social impact.
In recent years, Meetic has placed people and the environment at the center of its concerns through concrete actions: such as a green IT approach (reduction of servers, web eco-design, zero plastic...), assistance with teleworking equipment, 1 month of Second Parent leave, etc…
Take a look at our page: https://www.meetic-group.com/hr/
Your job
Meetic’s Global Brand team is looking for a new member to help us to translate brand marketing strategies into impactful & innovative creatives on all touchpoints across Europe.
As a Brand Copywriter & Project Manager, you will be owning Meetic’s tone of voice, and responsible for ensuring a coherent user experience, by translating Meetic’s brand identity into words, across all of Meetic’s touchpoints.
This is a collaborative role on our Brand team by working with different experts : designers, marketing managers, events project managers, product owners, … and fellow copywriters.
Your Tasks
Answering to the Senior Marketing & Design Manager, you’ll contribute at 3 different levels :
Produce engaging copywriting and messaging !
- Support Events team (and others) in the expression of impactful and coherent consumer messaging.
- Distill value propositions and tailor messaging to a variety of audience segments across different channels : website/app, emails, factsheet, ads, ...
- Use words to communicate and expand the identity of Meetic’s brands.
- Translate product features into simple, compelling and impactul stories for external audiences.
- Participate in re-branding & re-positioning strategic reflections about brand identity.
Be theguardian of our Meetic’s tone of voice & make it evolve !
- Ensure successful implementation of the TOV on all Meetic’s touchpoints.
- Contribute to the correct transcreation/adaptation of the TOV on all Meetic’s markets : FR, UK, SP, GM, ...
- Participate in the training and transformation of the TOV nearby Meetic’s collaborators.
- Seek out best practices, trends and styles in all aspects of copywriting.
Perform end-to-end copywriting project management !
- Manage and ensure the availability of external copywriting resources to support the production flow.
- Develop, share the brief and ensure delivery of all produced assets within budget & timing constraints.
- Check final deliverables and ensure final content appears as intended.
- Maintain regular communication and documentation regarding the status of copywriting projects with his manager.
- Develop the relationship with our translation agency to regularly onboard them on our brand evolutions and carry out regular “sanity check” to optimize the quality of deliverables.
Our Offer
There’s no getting around it : You’ll produce a lot of copywriting content for a vast array of touchpoints :-)
But we ask much more than to copywrite only headlines or punchlines, … The ideal candidate will be a good communicator who can think conceptually and work with our team to bring creativity to a wide range of projects.
Our Brand team is the common thread of all touchpoints that make up the Meetic ecosystem(e)You’ll be asked to help guide the narrative, make sure we’re telling a consistent story across touchpoints, and think in big ideas.
Your Profile
What’s required for the role ?
The ideal candidate is first and foremost a master of letters.
You have an unassailable command of the English & French language and are obsessed with finding the most precise words that inform, inspire, and drive current and prospective clients to action or understanding.
- Professional writing experience, like 3-5 years of creative agence experience.
- Experience working in-house would be good.
- Expert understanding of writing mechanics and grammar.
- Communication skills that help you collaborate, present your work, and advocate for the Brand identity.
- Knowledge of marketing practices and trends.
- Thoughtfulness around localisation and writing for different cultures(e)
- Be able to produce copywriting content in both French and English.
Attributes we are looking for…
We want someone who can truly understand our brand, embody it in their writing, and help to weave it into everything the company does(e)We love telling stories and want someone who can turn sometimes deeply technical content into something humans can relate to.
We imagine our future Brand Copywriter & Project Manager as someone who…
… is disruptive : we love it when there is a bit of letting go and a bit of freedom !
… is fun : we like what is playful, inventive and inspiring !
… is friendly : we prefer natural speech than overly marketing speeches !
… is sincere : we like simple, transparent and honest personalities !
Note: Only applications submitted with a portfolio or writing samples will be considered.
If you are looking for a serious story, full time for an unlimited duration…
If working in the 9th arrondissement of Paris is a real advantage for you…
If joining a major web player that kept its startup spirit makes you dream…
So our roads are meant to cross each other!
Take the first step… and send us your application ?
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