An exciting task awaits you:
"Creating value" is your guiding principle and you are a true SEO marketing professional? Do you enjoy researching and analyzing keywords and topics? Is it your ambition to have a significant share of customer growth stem from SEO marketing? Then we are looking for you as a SEO Manager (m/f/d, Organic Performance Manager) for France(e)In this role you will work closely with the Content & Social Media Managers and Content Editors(e)Essentially, you will do the following:
- SEO Strategy France: You develop our on-page and off-page SEO strategy for France and continuously optimize it in close coordination with the Organic Performance Team of Cazoo in the UK
- Keyword and Topic Research: You do keyword and topic research and know how to excite relevant target groups with the right content and work on the on-page optimizations, while picking up best practice approaches from your colleagues in the Organic Performance Team in the UK
- Performance Analysis: You will constantly monitor our key SEO KPIs and report them to both the EU Marketing Director and the UK Marketing Director; from your analyses you will derive data-driven measures to improve performance
- Content Management: You will independently control our internal content editors and work closely with the Content & Social Media Managers to ensure existing content is continuously updated and optimized and that new content is generated
- Outreach: Work closely with PR on digital PR, content marketing and brand coverage to support organic link acquisition
- Technical SEO: Work with the technical SEO manager on technical requirements, ensuring best practice is applied across the website
- Local: Set up and management of Google My Business properties for Cazoo Customer Centres as they are launched