Senior marketing analyst - Budget and Planning THEFORK

TheFork, part of Tripadvisor group, is the leading online restaurants booking platform in Europe and Australia. We are present in +12 countries with 60 000 partners restaurant in a mission to bringing happiness through amazing dining experiences(e)Creator of a unique model that has disrupted the restaurant industry, we put innovation at the heart of our ambitious growth.
Thanks to TheFork (app/web), millions of diners can easily discover, book and pay the right restaurant at the right price, and thousands of restaurants owners benefits from our solutions to optimise reservation management, streamline operations and ultimately improve service and boost revenue.

We strongly believe that our mission can only be achieved if we also bring happiness to our working atmosphere(e)We do that via providing a flexible, high-demanding and caring environment where each individual has the space to grow and the freedom to succeed and make a difference.

These are our core values: We are better together, We act like an owner, We genuinely care for our users and customers, We believe in transparency, We never stop learning, Speed wins.

What you will do

Part of the central marketing direction, you will work closely with other central departments (in particular Finance and Data teams) and support the 12 countries where TheFork is present. 

As Senior marketing analyst - Budget and Planning you will be the main point of contact between Marketing and Finance teams with the objective of continuously optimizing our marketing investments to support our growth strategy.

More precisely, you will be responsible for:

Supporting the planning and budgeting process

• Build the necessary budgeting tools in collaboration with the Finance team
• Create a new forecasting model to better anticipate the impact of marketing actions
• Coordinate all teams involved in the Planning process and actively contribute to the Budget allocation guidelines

Continuously tracking budget evolution

• Monitor allocation compliance
• Anticipate risks or opportunities of under- or over-investment
• Organize bi-weekly budget reviews with local and central marketing teams to facilitate decisions for budget reallocation

Continuously optimizing acquisition and retention costs

• Run dedicated analyses to better understand marketing actions’ profitability
• Be responsible for acquisition and retention costs monitoring
• Develop a deep understanding of our lifetime value (differences by country, levers driving higher LTV, etc.)
• With Data team, build proper data assets to better track profitability by user in order to adapt our marketing actions accordingly

Who you are

• Bachelor / Master degree
• At least 4 years’ experience, preferably in digital companies
• Fluency in English
• Global understanding of all marketing levers and marketing investments (CAC, RC, LTV, ROI, etc.)
• Previous experience in finance or consulting would be a plus
• Analytical and data-driven with SQL skills
• High level of leadership, personal drive, self-motivated and passionate
• Team player

What we offer

• Permanent contract
• Competitive fixed salary, bonus and equity
• Lunch vouchers
• International working environment
• Compensation for practicing sports in any gym
• Health insurance fully covered by the company
• Dining and leisure area + terrace
• Coffee point on each floor with coffee and tea for free
• Well-being activities and benefits (massages, fresh fruit, free snacks, team building events, etc.)