Cette offre est lié au département Demand generation
We are on a mission to liberate businesses and people to do their best work.
We are an ambitious, international team with more than 30 nationalities represented today(e)We believe that people do their best work when they’re given the freedom to thrive and grow(e)Thinking big, bringing a positive attitude, and taking full ownership are three characteristics that thread our team together.
Founded in 2016 Spendesk today serves thousands of businesses in Europe and the US, and we recently raised a further €100m investment bringing our series C funding to over €200m and in the process becoming one of Europe’s latest Tech Unicorns(e)Our team of 350+ Spendeskers is spread across four offices in Paris, Berlin, London and San Francisco, alongside many teammates working remotely from various cities in Europe.
And we're growing fast(e)Come join us!
Spendesk is looking for a Regional Marketing Team Lead France to help take our growth in France to the next level(e)The overriding responsibility of this role is to build and oversee the execution of demand and pipeline creation programs, based on both inbound and outbound tactics, to exceed growth targets.
This role reports to the Director of Demand Generation(e)You’ll enjoy working closely with regional leadership to understand the needs of the sales team, and meeting those needs through effective partnership, strategy and execution(e)Currently, you’ll manage a regional marketing manager(e)The ideal candidate is driven, analytical, strategic, and willing to roll-up their sleeves to get things done.
Key responsibilities:
- Plan and execute the regional marketing strategy, working in close alignment with the global marketing team, as well as the Country Manager, AEs, BDR and SDR teams.
- Work closely with the regional Country Manager and sales team to communicate and help drive support for global marketing strategy, and ensure alignment with sales across all campaigns and projects, feedback loops, lead follow up processes and reporting.
- Partner with global content, PR, community, social, creative, campaigns, performance and website teams to develop and guide local execution of website and programs in market.
- Guide the day-to-day activities of the regional marketing manager and coach them to perform at higher levels.
- Manage the local calendar of events (offline and online) and campaigns with the regional marketing managers.
- In collaboration with global performance team, help set the spend priorities for demand generation programs, including paid search, social, content, video and display to drive the region’s inbound lead flow.
- Deliver local events (in person and online) including event strategy, project management and post-event analysis and reporting.
- Own, drive, and report on key metrics related to monthly business performance reviews, marketing campaigns and programs - from tracking KPIs (including MQLs, marketing-sourced pipeline and revenue, monthly targets and YoY growth) and key learnings.
- Partner with the partnerships team to support parters in region through various marketing programs.
- Set and manage the annual regional marketing budget
- Ensure compliance with GDPR and other relevant regulations
Skills we're looking for:
- 10+ years of field marketing experience, preferably in B2B / SaaS
- Team player and dedicated people manager passionate about learning and coaching
- Proven experience in delivering marketing activity, including planning, prioritising and implementing strategy
- Proven experience partnering closely with sales to drive pipeline and revenue growth.
- Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
- Deep understanding of local software market, culture, buying behaviours and local marketing strategies.
- Good understanding across a range of demand generation programs (SEM, Paid Social, SEO, website, webinars, field events, review sites, emails, content marketing etc.)
- Outstanding French & English written and spoken skills
- Experience using marketing and sales tools such as Salesforce and Hubspot
As we are an international team, please submit your application and CV in English(e)
Benefits:
- Exciting time to join Spendesk in terms of growth and opportunities
- Competitive compensation package with equity (everyone is an owner of the company!)
- Flexible and remote-friendly work environment
- The best equipment for your needs (Macbook Pro, secondary screen, ...)
- Internal social events (hackathon, company-wide parties, offsite, ...)
- Brand-new offices in the heart of Paris, Berlin & London
- A purple Spendesk card (for your work purchases)!
- And more!
What you can expect from the process:
1(e)A video call with one of our Talent Acquisition Partners to fully understand your career aspirations and answer any questions you have
2(e)A series of videos calls with members of the team to align on what they will expect from you, and assess your technical skills and job fit
3(e)A final video call with the Hiring Manager, Head-Of, or C-Level (CEO included) to review any remaining questions