About Tencent
Tencent is an Internet-based platform company founded in Shenzhen, China, in 1998(e)We use technology to enrich the lives of Internet users and assist the digital upgrade of enterprises(e)Our mission is "Value for Users, Tech for Good"(e)We embrace a culture of teamwork & creativity and are driven by our values - Integrity, Proactivity, Collaboration and Creativity.
We are rapidly expanding our international operations and are looking for top talent to propel us forward(e)Combining the results-oriented nature of a startup with the resources of a profitable and leading Internet company, Tencent offers a unique opportunity for aspiring individuals to thrive.
About Tencent Games
Tencent Games was launched in 2003 and is now the largest gaming company in the world, achieving game related revenues of $33 billion in 2021. As a leading global organisation for game development, publishing and operations, we are dedicated to providing high-quality interactive entertainment experiences to players and currently offer more than 140 games including PUBG MOBILE, Call of Duty Mobile, Honor of Kings and League of Legends to hundreds of millions of players across more than 200 countries and regions. Tencent Games offers talented individuals the opportunity to help shape and build something unique within the gaming industry as a whole.
Job Description/Responsibilities
You will play an integral role in designing and implementing PR & Comms strategies and programs across Western Europe in gaming, lifestyle, technology and broadcast media to drive / sustain interest and awareness in a portfolio of Tencent’s mobile games titles. Owning the social media and community management programmes for the portfolio are key aspects of this role, leading a team of 3-4 Social & Community Managers based in different countries around the region.
The role requires close collaboration with various stakeholders in the regional organisation as well as our HQ team in Shenzhen, Southern China to identify and execute the key programmes needed to drive consumer engagement on our titles.
You will oversee the Western European regional PR and Comms agencies to ensure a balanced focus on day-to-day activation as well as on developing original, innovative campaign ideas appropriate to each title(e)Essential to this role will be the establishment of clear campaign KPIs with supporting rationale / benchmarks and ensuring PR and Comms campaign progress is reported in a consistent and timely manner and in close alignment with all other relevant departments(e)A flexible approach will often be required to support both PR and Comms strategies as well as full campaign planning and execution for multiple titles.
Responsibilities
Reports to
Senior Marketing Manager – New Products, Western Europe.
Parts of the New Products
Tower of Fantasy: https://www.toweroffantasy-global.com/en/index.html#page1
NIKKE: https://nikke-en.com/
Essential Skills & Experience
Desirable Skills & Experience
Location of Role
Benefits
Tencent Games is proud to be an equal opportunity workplace and is an affirmative action employer(e)We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.
Diversity, Equity & Inclusion at Tencent:
Diversity, equity and inclusion are important, interdependent components of our workplace(e)As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community(e)We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.