Ledger recrute un(e)

Director of Audience and Awareness

CDI • Paris, France

Cette offre est lié au département Media

Mots clés:
Management
CTO

Founded in 2014, Ledger is a leader in security and infrastructure solutions for cryptocurrencies and blockchain applications(e)Headquartered in Paris, we have a factory in Vierzon and offices in Montpellier, Grenoble, London, Portland, New York, and Singapore(e)

Today, we're a team of 500+ professionals, developing the products and services to safeguard cryptocurrency assets for individuals and companies alike – including our hardware wallets already sold to more than 4 million customers in 165 countries.

The Director of Audience and Awareness at Ledger is responsible for growing Ledger's market share and share of voice with the key audiences and communities that are endemic to the worlds of cryptocurrency and Web3(e)The ideal candidate has a deep understanding and passion for Web3 and understands the nuances through which to deliver campaigns, messaging and content in ways that influence, inspire and create conversations in the spaces where the communities live(e)Ultimately with the goal of creating demand for Ledger products and services(e)This role will be tasked with building out the newly created Audience and Awareness team and defining innovative strategies and tactics to achieve our business goals and put our audience and communities at the center of our brand communications.

Your mission:

  • Responsible for setting and executing the strategies and tactics to generate demand in our key audiences and communities 
  • Increase Ledger's awareness and share of voice in our key audiences and communities 
  • Use data and research to gain a deep understanding of our audience and communities and ensure the wider team has access and understanding (e)They are the center of everything we do.
  • Deep understanding of the media channels, communications vectors and emerging technologies and media where our audience and communities live
  • Partner and collaborate with PR, Social and Sponsorships and Partnerships teams to leverage and create earned moments that generate broader awareness 

We'd love to hear from you if you identify with the following:

  •  8+ years experience working in a dynamic global, cross functional business 
  • Deep understanding of digital, social and paid media channels as well as emerging tech
  • empathetic and interested in sourcing new communities to build an inclusive Web3
  • Ability to drive growth and grow share of voice with community first audiences 
  • Growth driven mindset and comfortable working in agile, fast moving matrix organisation
  • Deep interest and understanding of Web3 ecosystem (crpyto, NFT, blockchain, metaverse)
  • Fluent in English

Benefits:

  • A large variety of challenges and technologies
  • Possibilities of multiple evolutions, on different positions
  • Competitive salary, based on experience (Fix Salary, Bonus)50% contribution on your public transport fees
  • Flexible Remote policy
  • Swile Card
  • And much more ...
Ledger guarantees equal opportunity for all during the recruitment process, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.

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