About BlaBlaCar
BlaBlaCar is the world’s leading community-based travel network, connecting over 100 million members across 22 countries looking to carpool or travel by bus(e)By sharing rides and filling empty seats on the road, our community avoids 1.6 million tons of CO2 emissions every year (as if Paris was free of road traffic for a year!)
We are a global and diverse team of 700+ people with 45+ nationalities, and headquartered in Paris(e)We’re constantly looking for new ways to leverage technology to create a more affordable, convenient, flexible and sustainable way to travel(e)And we are always on the lookout for people who care about making a positive impact.
Your Mission
We are looking for a Data Scientist to join the Data Marketing squad at BlaBlaCar(e)The mission of this team is to measure and optimize our marketing activities through data products(e)As a Data Scientist, your role will be to improve the performance marketing measurement using econometrics and modelization techniques(e)You will also conduct a review of our algorithms that optimize the performance of our marketing campaigns using data analytics and support the prioritization of new algorithms.
You will be working with a team of 8 data specialists(e)We wish to share our knowledge within BlaBlaCar (internal demos) and sometimes externally: for example Ken & Nico presented at
AI in retail and Ad London our Markov chains-based Multi-touch attribution model; & Hugo presented at
The Product Crew webinar our marketing measurement strategy.
Your Responsibilities
- Deliver ad-hoc analysis with actionable insights, leveraging your best judgment to reconcile various measurement methods results
- Develop an internal Marketing Mix Model (MMM) to assess the performance of our marketing investments at a macro level
- Launch demographic and geographic AB tests to assess the causal impact of individual marketing channels at country level
- Optimize the performance of our marketing campaigns using your ML experience
- Maintain existing algorithms and be proactive to make them evolve
- Be an active member of the Data Science chapter, a community of ten data scientists gathering for collective projects and personal growth
Your Qualifications
- Master degree in Economics, Econometrics, Mathematics, Statistics, Operational Research, Machine Learning or Engineering
- Proficiency in SQL and Python
- Knowledge of Git
- You have excellent communication skills and enjoy sharing and learning from others
- You are organized, results-driven, and are able to prioritize in a changing environment
- Fluency in English
- Nice to have: experience in building Marketing Mix Modeling or more generally econometric modeling; past experience with marketing
If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!
We offer benefits that have a positive impact on you and our society, just like our product!
- We are flexible - We adapt to your needs:
- 🏠Full remote possible within your country of employment
- 💵Home office financial support for equipment
- 🚗Relocation package & visa support
We are impactful - We shape our future together:
- 📈Equity for all program
- 🌳Company events like the impact day & coding nights
- 💻Learning possibilities through trainings, mentoring, internal development programs, and events.
- 🚌Free carpooling and bus rides
We care - We care about you and your needs:
- 👶1 month additional parental leave 100% paid
- 🌴25 vacation days per year & RTTs
- Of course we also cover the basics like transportation, healthcare, meal plan, etc.
BlaBlaCar is an equal opportunity employer(e)We celebrate diversity and are committed to creating an inclusive environment for all employees.