Cette offre est lié au département Crm
Mots clés:
CRM
About BlaBlaCar
BlaBlaCar is the world’s leading carpooling platform, created with one dream in mind: leveraging technology to fill the millions of empty seats on the road(e)We offer long- and short-distance carpooling as well as a bus marketplace, with the mission to become the go-to marketplace for shared road mobility.
Today, our community counts over 90 million travelers in 22 countries, creating a smarter, friendlier and carbon-saving transport network(e)Every year, our community saves 1.6 million tons of CO2e by sharing the road, equivalent to the CO2 emissions generated by Paris traffic in a year(e)But it doesn’t stop here – our team of 250+ engineers is developing innovative algorithms to further unlock the potential of shared travel and multiply its impact.
We’re looking for people to join our journey – people who care, who are driven by impact and innovation, and who want to thrive in a fast-paced entrepreneurial environment(e)We offer a flexible workplace where we count on each other to take initiative(e)So join the ride – we can’t wait to see where it takes you.
Your mission
BlaBlaCar's Marketing team is looking for a CRM & Automation Manager to join the CRM Automated Programs team(e)This team works across 7 countries and aims to leverage our owned channels (email, push, inboxes, in app) to:
- Increase the activity of members on the platform, looking both at their product usage and at their lifecycle stage
- Market new features to our members and educate them to boost adoption
Your responsibilities
- Defining the strategy for CRM Automated programs; which segments to focus on, at which lifecycle stage and with which channels
- Handling end-to-end operational execution of CRM automated programs in coordination with the product team; from conception to set-up, launch, follow-up measurement, and optimization
- Using data-driven insights to understand and meet consumer needs with personalized customer communication as well as content
- Leading the content creation process, coordinating with designers and copywriters
- Implementing the campaigns leveraging our cross-channel tool - Braze (email, push notifications, in-product communications)
- Assisting CRM Analysts by sharing results and insights on CRM performance with main stakeholders
Your qualifications
- 1-3 years of work experience in Marketing & CRM (internships included)
- Highly detail-oriented, capable of managing multiple tasks simultaneously
- Strong data and analytical skills
- You have excellent communication skills, you’re humble, and you enjoy sharing & learning from others
- You embrace change, are able to take a step back, prioritize, and focus on added-value tasks
- You have a results-driven and impact-oriented mindset
- Fluency in English
- Nice to have: previous CRM experience
If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!
What we offer
- ? An international environment: over 35 nationalities across 7 countries: Brazil, France, Germany, Poland, Russia, Spain, Ukraine
- ? Opportunities to learn: 360 onboarding weeks, weekly team-all BlaBlaTalks to learn about what other teams are up to, International Weeks to mingle with other offices, regular Q&A sessions with our leadership, honest discussions about our company KPIs, ‘Fail, Learn, Succeed’ moments where we destigmatize and share moments of failure with others.
- ? Innovation: Coding Nights to pitch ideas outside our roadmap and make development dreams come true, weekly Product & Tech Demos and blogs to share engineering stories, access to top conferences across Europe.
- ? Impact: building a product that has a real impact on society and the environment, and sharing an office culture that prioritizes low-waste and eco-friendly practices.
- ? People-first: wind down from work at our BlaBlaShows, BlaBlaBreak retreats, weekly breakfasts and afterworks (when the sanitary conditions permit it) or meme battles on Slack.
- ? Shared company principles that guide us in our everyday decision-making and bring us closer to our goal(e)Find out more about our BlaBlaPrinciples(e)
Your future benefits
- ? Tailor-made remote policy: from 2 days per week to full remote (to be discussed with the Talent Acquisition Manager during the first call).
- ? A fair and competitive salary package
- ?Employee Stock Ownership plan
- ?Holidays: 10 days off in addition to the legal 25 days
- ? Relocation package and visa sponsorship to welcome you wherever you are currently based
- ? Parental policy
- ? Trainings and career development programs
- ?Free carpooling & ? bus-rides wherever whenever
Interested in joining the ride? Here’s what your hiring journey looks like
- a 45-min video-call with one of our Talent Acquisition Managers Sabrina to get to know you, understand your career expectations and answer your questionsa
- a 60-min video-call with our hiring manager Guendalina, incl(e)a small analytical test
- a fully remote exercise to evaluate your technical skills
- a 60-min video-call with 3 key stakeholders to discuss your exercise
- a 45-min video-call with our Head of Product Marketing Caroline
- a 30-min video-call with our VP Tristan
Usually, our hiring process lasts on average 20-25 days and offers usually come within 48 hours.
BlaBlaCar is an equal opportunity employer(e)We celebrate diversity and are committed to creating an inclusive environment for all employees.
Plus d'offres d'emploi chez Blablacar
Paris, France
• CDI