BtoB Marketing Automation & Growth expert - CDI - Paris

In the Tech business & English high proficiency

Matrix management of an international marketing team

At Artefact we’re looking for a BtoB Marketing Automation & Growth Global Lead with expertise of 2 to 3 years of experience, preferably from the technology business with a good knowledge in lead generation programs globally (CRM - Pardot / HubSpot / Marketo or others) and used to organise off-site and online events in France, directly reporting to the Marketing Manager France of Artefact(e). 

As a Marketing Automation expert, you will BE responsible for managing the marketing automation platform and its capabilities(e)This role will implement all programmatic and operational initiatives through the marketing automation platform we use(e)(Pardot).

1/ At global level:

• Marketing automation & Lead generation (matrix management): 
• You are responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• You measure our lead gen performances across countries and you are agile in proposing new actions or innovative programs to meet our leads’ targets.You understand and evaluate campaign metrics (KPIs) and distribute campaign performance to the marketing team(e)You can create recommendations to improve campaigns continuously.
• You are Global Lead and in charge of the overall Lead Gen strategy and plan at Artefact, ensuring that France in particular (first country) and other countries have a strong lead gen plan and meet their targets by leveraging adequate marketing automation & advertising campaigns. 
• You manage nurturing campaigns and programs of engagement by target audience and vertical sectors, promoting our packaged data & digital offerings to fuel the sales pipeline through our Pardot Marketing Automation tool (from the website, events/webinars, mailings, online advert, social media) to convert them into opportunities in our Salesforce CRM. 
• You train the global marketing team on best practices and usages of our MA & CRM platforms.
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• Social Selling:
• You help the Sales Navigator users’ community in better targeting their clients and prospects through LinkedIn by using the full potential of Sales Navigator and providing them adequate personalised messaging to target new business contacts. 
• You have an excellent knowledge of the LinkedIn ecosystem (organic, paid and Sales navigator)
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2/ At France country level:

• Marketing automation & Lead generation (matrix management): 
• As well as for the Global Level, You are responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements(e)You can create recommendations to improve campaigns continuously.
• You support essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead nurturing, segmentation, and data cleansing.

• Digital advertising: You manage online advertising campaigns (Google Ads, LinkedIn Ads, etc...) to increase our brand awareness, promote our packaged offers and presence at events/webinars in France and gain new leads. 

• Events and webinars’ organisation:

• You define your events & webinars’ plan according to your allocated budget for France and business objectives to achieve. 
• You organise end-to-end different types of events (webinars, breakfasts, conferences, round tables, fireside chats), either internally or externally with our main business partners (Google, Microsoft, Amazon, Facebook) and key Tech & Marketing institutes of the market. 
• You define attractive topics/themes with appropriate internal speakers and help them deliver impactful presentations. 
• You activate a multi-channel communication before-during-after each event to make the most of these investments, attract new leads to be handed over and followed-up by our teams of consultants and business developers. 
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Your marketing role is to focus on supporting business growth and collaborating with the business developments teams (Data Consulting & Digital Marketing)(e)You’re multitasking with an intensive tempo, from strategic thinking to operations, meaning that no day will be the same! 

• You prepare and maintain a calendar of lead gen marketing activities across the year to be approved(e)You manage your marketing budget according to global guidelines, ensuring it is allocated wisely to ensure maximum ROI.
• You focus on metrics, analytics to measure projects’ efficiency for continuous improvement(e)You ensure that new business processes and reporting are accessible and clear to the wider business.
• You like working in an international environment collaborating with your marketing counterparts, sharing best practices and leading by example, standing as the pilot country in most cases. 
• You are tech-savvy, you like using MarTech tools and are handy with Excel. 
• You manage two junior marketing people.

Competencies required:

• Experience with Marketing Automation and CRM tools (Salesforce, Pardot, Marketo, MSDynamics or Hubspot) in a BtoB tech environment
• Experience creating email campaigns.
• Strong project management skills, multitasking, and metrics-driven(e)Ability to thrive in a buzzing and fast-paced environment  
• Fluent English (written and oral), excellent written and verbal communication skills
• Very good communication skills in French as well, with oral leadership 
• Business acumen to be able to understand and write business-oriented content
• Entrepreneurial fiber and interest in new technologies, digital, data and marketing.

About Artefact

Apply for this job that will make you grow and join our teams of game-changers in data & digital transformation!

Artefact is a next-generation data services company, specialised in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations(e)Artefact offers a comprehensive range of solutions built upon digital marketing, data science and AI technology(e)We are a connected independent global network, with a footprint in 15 countries, and we partner with 300+ major brands around the globe.