Manomano recrute un(e)
B2B Customer Data Lead
CDI • France
Cette offre est lié au département Customer & strategic marketing
Mots clés:
Lead
At ManoMano, we bet on passionate and innovative people! Are you looking for a great environment to grow professionally and personally ?
Join us in this tremendous adventure !
ABOUT
Launched in 2013, ManoMano is the European leader specialised in DIY, home improvement and gardening online. ManoMano brings together the largest offer of DIY & gardening online products(e)With more than 3600 seller partners, 10 million products, 7M active customers and 50M unique visitors per month, ManoMano is a disruptor of online home improvement, DIY and gardening across 6 countries : France, Belgium, Spain, Italy, Germany, United Kingdom.
ManoMano was valued at $2.6 billion and reached Unicorn status in July 2021 after $725 million raised 8 years after its creation.
ManoMano also works for the pros with ManoManoPro, a unique platform designed to make life easier and free building craftsmen from their daily constraints(e)Currently in France, Spain and Italy, the BtoB activity saves craftsmen time by revolutionizing their purchasing processes.
We currently are more than 900 Manas & Manos, including a quarter of international talents and 24 nationalities, working in our 4 offices (Paris x2, Bordeaux and Barcelona).
Our vision, as a responsible European B2C and B2B industry leader online, is to offer a unique value proposition on our HI markets, beyond product to services, to be an A Brand(e)Our ManoMano way of life, within business hypergrowth, is to always keep the human dimension at its right place(e)Empowering people to responsibly make their own kind of world is our mission.
OUR COMPANY CULTURE 💙
People are at the heart of ManoMano’s culture around our 3 core values : boldness, ingenuity and care.
Already positioned as Europe’s leader in online Home Improvement, ManoMano continues to grow its business by developing the ManoMano Pro platform, dedicated to Home Improvement professionals and present in France since 2019, Spain and Italy since 2020(e)Europe’s €200B B2B Home Improvement market has a tremendous potential to be disrupted by a digital revolution and made "ManoManoPro" ManoMano's main strategic growth project.
We are now looking for a B2B Customer Data lead, within the B2B Marketing team(e)
Your mission: Structure ManoManoPro customer analytics and marketing performance vision(e)You will be reporting to the B2B Marketing senior lead and you will work on all ManoManoPro geographies and devices(e)You will not be acting only as marketing team support but you will bring actionable recommendations, deliverables and follow-up operational execution.
If you want to join an innovative scale-up, be part of a strategic project, have an impact on ManoMano’s growth and profitability, this job is for you !
MAIN MISSIONS :
Structure pro customer analytics vision
- Set customer targets by pro segment in B2B BP (in collaboration with the B2B data lead), especially on acquisition, repeat, loyalty.
- Identify, define & prioritize needs for data products/ optimizations/ analysis
- Participate to the customer-related OKRs
Monitor & optimize the operational marketing performances
- Become expert for the B2B marketing team and act as a subject Matter Expert
- Develop & automate analysis to understand the marketing performances based on web analytics tools: commercial animation, APP usage, brand campaigns, loyalty program, etc
- Proactively detect issues and identify their root cause
- Build dashboard to monitor the marketing performance figures on day-to-day
Identify growth opportunities
- Identify and size drivers of growth (optimization & pain points resolution), proactively provide recommendations
- Participate in strategic marketing projects (ex: loyalty program, anti-churn initiatives) by leading the modelization and marketing previsions
Ensure the best data appropriation & use by marketing teams
- Ensure that b2B marketing decisions are data driven
- Provide a clear analytical framework and vision of customer base throughout the company
- Guarantee that analytical methodologies are correctly applied
- Work closely with other data teams (Intelligence & Advanced Analytics team, B2B business data team, Data scientists, B2C customer data lead).
Profile :
- Business AND analytics background, bac + 5 or equivalent
- 6+ years experience, of which 3+ years of hands-on experience on Customer data mining
- A passion for data analysis, data visualization & optimization
- 100% customer-oriented
- Proven experience in retail / e-commerce sector, especially on customer marketing, CRM and / or loyalty problematics
- A strong analytical & detail-oriented mindset
- Full autonomy in problem solving
- The ability to synthesize and explain your analyses
- A creative mindset to identify solutions & shortcuts
- The capacity to design automated tools
- SQL advanced proficiency
- Advanced level in statistics
- Audacious, ingenious and ready to take risks and test in order to solve complicated issues
- English bilingual
- Team spirit and excellent interpersonal skills
- Nice to have: Python
BENEFIT AND PERKS
A FLEXIBLE WORKING CULTURE 🏡
- Full remote option
- 5 to 7 weeks paid vacation
- Flexible working hours
- Disconnection charter
- Attractive family policy (+1 month paid maternity leave +2 weeks paid co-parent leave, paid 100%)
- Crafternoons : every Thursday afternoon (share your knowledge, learn from others)
- Health care coverage
- Paid volunteer time
- Meal Voucher : Swile Card
- Ticket transportation
- Sponsorship of external conferences - organization of internal and external Meetups
- Referral program
- Quarterly offsites
- MM employee discount
- Take care of your mental health with our dedicated partner with moka.care
- Sports: free gym in Paris
At ManoMano we are dedicated to building an inclusive and diverse workforce where each individual can grow.
We respect and value the richness of varied cultures, perspectives, skills and experiences within our teams which is why we are looking for talented people from all backgrounds.
The information collected on this form is recorded in a file used by ManoMano - Colibri SAS so that we can process your application.
The data is kept for 2 years from the date of your application(e)You can access your data, rectify it, request its deletion or exercise your right to limit the processing of your data(e)You can also exercise your right to the portability of your data(e)Consult the cnil.fr website for more information on your rights.
To exercise these rights or if you have any questions about the processing of your data under this scheme, you can contact our data protection officer by writing to dpo@manomano.com.
If, after having contacted us, you feel that your "Data Protection" rights have not been respected, you may submit a complaint to the CNIL.