B2B CRM Specialist

TheFork is seeking for a copywriter with 7+ years experience in editorial writing for lead generation in B2B digital oriented companies and/or SaaS(e)You will be responsible for building and maintaining a high quality content pipeline to meet the needs of sales and marketing by driving website traffic and generating marketing leads(e)You will focus on developing impactful and data driven content for marketing channels to generate new clients subscriptions and educate Restaurants about the best of what’s on TheFork for them while sharing relevant information to the restaurant industry.  

If you have experience in lead generation through websites and you are a well-rounded and a motivated story teller, proficient in writing a powerful headline for a social media ad as you are developing creative, interesting and engaging industry reports, let’s talk!

What are your missions?

• Define, build and maintain a high quality content pipeline to meet the needs of sales and marketing that drives website traffic and generates marketing leads. 

• Manage a full content calendar, creating case studies, blog articles, data sheets, webinars, web ads, social content,  and other materials of forward-thinking topics helping Restaurants solve the challenges they face most in their business - with support from our in-house graphics and data teams

• Build lead generation campaigns together with Restaurant Offer team that generate revenue and pipeline

• Create relevant and compelling content for target audiences and build the distribution strategy across the most effective channels to meet your goals.

• Define clear objectives for each campaign and, measure and communicate results

• Closely monitor performance throughout the funnel and help us optimise conversions across the various stages

• Recommend ideal content formats and topics for our lead channels and buyer types

• Develop an analytical framework for tracking results of all channels to demonstrate overall business value of content efforts (traffic, engagement, leads, conversions, etc)

Who you are?

• You feel confident to think outside the box and suggest growth ideas both big and small to improve content marketing/outreach strategy7  years’ experience in progressive B2B marketing roles, preferably in fast-moving technology organizations, SaaS companies or Restaurant/Food industry

• You are a native English speaker

•  You have been responsible for a portfolio of produced B2B content pieces with key metrics showcasing a multi-purpose approach and how they’ve been utilized across numerous channels to drive traffic and/or generate leads

• You are confident with data and excel sheets to process data that can be used in the production of the content to make it more effective

• You are able  to break down technical components (such as a new product feature) into digestible information/tips easily understood by a layman

• You have a solid understanding of content SEO tactics including but not limited to Google Keyword Tool, SEO titles & meta descriptions, keyword-centric copywriting, Google Search Console, image optimization, site structure, link building

• You are a skilled story teller who employs non-linear thinking skills to create compelling content that is quickly and easily understood by a B2B audience

• You got experience creating a wide variety of content including emails, written articles & guides, presentations, videos, and webinars (live and on demand), from start-to-finish and experience in creating multi-channel B2B messaging

• It’s a plus if you have some experience managing content translation and localization for multiple languages

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