B2B CRM Specialist - TheFork

TheFork, part of Tripadvisor group, is the leading online restaurants booking platform in Europe and Australia(e)We are present in +12 countries with 60 000 partners restaurant in a mission to bringing happiness through amazing dining experiences(e)Creator of a unique model that has disrupted the restaurant industry, we put innovation at the heart of our ambitious growth.
Thanks to TheFork (app/web), millions of diners can easily discover, book and pay the right restaurant at the right price, and thousands of restaurants owners benefits from our solutions to optimise reservation management, streamline operations and ultimately improve service and boost revenue.

We are looking for an experienced and passionate Marketing Specialist to join our local marketing team in France(e)You will ensure consistent communication across all customer touch points.
 

What are your responsibilities?

CRM

• Development and roll out of the CRM B2C adhoc campaigns

• Building on Dartagnan CMS, targeting and scheduling the B2C Ad hocNewsletters and Push Notifications communications from Braze sending tool.

• Improve the communications results of the adhoc emails: layout, conditional display, sending time, targeting, etc

• Work closely with the CRM central team to track the performances, challenge automated campaigns results, improve them and build recommendations based on your local knowledge.

• Build a consistent marketing plan between CRM & Merchandising (Website/App) 

 LOCAL B2C & B2B COMMUNICATION CONTENT 

 You will support the brand team on those brand missions :

• Copy Writing : imagine the next “inspirational” CRM campaigns and build the content for B2C & support B2B

• Defining key communication messages for B2C, key themes of the yearly marketing plan (« marronniers ») and their orchestration during the year – in collaboration with the Brand Manager, the restaurant offer team and the Sales team.

• Responsible for written & visual content in all touchpoints ensuring consistency between them (blog articles, B2B website, banners, social media post & stories, presentations, sales kit, etc...)

Who are you?

• Master’s Degree in Marketing studies

• You’ve already had a first experience in CRM and writing inspirational content is definitely what you like the most

• Excellent written communication skills, with the ability to create inspiring content (Newsletters, post, stories, blog articles, etc)

• A wide degree of creativity 

• You are rigorous & pay attention to details

• Native level of french, fluent in English

• You love food

What we offer:

• A permanent Contract - Full time - 100%

• International working team & environment

• Interesting Benefit Package 

• Great office in the city center of Paris

Our Values, our culture:

We strongly believe in our values, which are the pillars of our culture(e)We use them every day at TheFork, when we make decisions, collaborate as a team or respond to our customers. 

These values are fundamental to us and we like talking about them more than anything else.

• #ActLikeAnOwner 

• #WeAreBetterTogether

• #WeNeverStopLearning

• #WeLoveOurCustomers

• #SpeedWins

• #WeBelieveInTransparency

#LI-LD2